Google announced that web pages that want to be found in their search index from mobile devices must pass their mobile test. The deadline for Google was April 21, 2015.
If your web pages are NOT built for all mobile devices, Google may not rank them or display them. This new mandate does not apply to searches made from desktop computers. It only applies when someone searches from a smart phone, tablet or mobile device with a small screen. Google has a separate index for mobile searches where they wish to display only websites that are designed for mobile devices.
Is Your Website Responsive?
If your website is not tracked by Google Webmaster Tools, you may not receive your warning email. In the event you received an email alert, this means Google has tested your pages and recommends either repairs or a full redesign.
While you may have a Responsive website, my tests have found that this does not automatically mean all the webpages are user friendly. Mobile designs must still convert and here is where designers are getting into trouble. In their attempts to “stack” and “hide” page elements, they are making it difficult for visitors to figure out where to perform tasks such as registration, logging in, searching, checking their shopping cart and much more.
Automatic, Emulation and Manual Mobile Testing
Nothing beats user testing on all devices. If you are unable to budget for user testing, invest in mobile testing immediately. This applies to web pages and your contact forms, shopping cart, and software applications that are used on all devices. Any page that you want to come up in mobile searches must be tested. Google’s mobile testing tool is a starting point but not the only assurance that your pages are not only mobile friendly, but user friendly.
To learn more about the importance of mobile testing, read
Google Mobile Friendly Does Not Mean User Friendly