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Blog,  Mobile Experience,  Search engine industry

Kim Krause Berg Now Writes for The SEM Post

SEMPOST article screenshotAfter a year or more off from writing for all the leading blogs and print publications, I have made a monthly commitment to TheSEMPost.

Noticing that Internet marketers, and especially SEO’s, continue to be in the dark about the limitations to Google’s mobile requirements for website visitors, I wrote an article to help battle the myths and support intelligent decision making.

I invite you to celebrate with me and read…

Mobile Testing Beyond Google’s Responsive Web Design Test Requirements

Passing Google’s mobile friendly does not mean your website will work on all mobile devices.  It simply means it passes the criteria a Google bot is looking for.  It is not mobile emulation testing. It is not mobile user testing.  It is not mobile usability testing. In fact, the four Google checkpoints barely make a dent in successful mobile design.

When Google announced its new requirement for websites to pass its mobile design requirements, I immediately knew marketers would jump into the ocean of hoopla and mayhem to try and convince their clients that their websites needed to be redesigned or tweaked to rank at Google.

At Cre8asiteforums where I am an Administrator, members have been tracking what has been called “Mobilegeddon” and finding that, as some of us suspected, small and medium business are hit hard with the new mobile design requirement because they are unable to afford a site redesign or hire someone with the skills in mobile design to help them.

Small and medium businesses were the ones who got whacked in Google’s mobile update.

My debut article for TheSEMPost explains what Google is doing and why meeting its mobile test requirement in no way automatically results in an improved mobile user experience.  In fact, many websites made dangerous decisions to their ROI by focusing on rank rather than user experience for mobile visitors.

Mobile design is a new skill.  Do not underestimate its importance for your long-term success and be sure mobile design, mobile emulation testing, mobile user testing and search engine mobile guidelines are part of your website requirements.