Glasses held up against a sky view of a city.
Accessibility,  Usability

Accessibility and Increasing Conversions

One of the best takeaways readers enjoyed from my recent articles published at the Search Engine Journal was simple logic for increasing website conversions.

While You’re Here, Go There Now

The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step.

Optimize Your CTA: Better Alternatives to ‘Click Here’

How do you prevent your company from being a target for a website accessibility ADA lawsuit?

Some judges have ruled that the lack of regulation or legal standards for website accessibility does not mean that accessibility should be ignored.

How Your Company Can Prevent ADA Website Accessibility Lawsuits

Next month, my topic is specifically for SEO’s who put up with user interface and programming decisions that make their work difficult, and even derail it completely. Look for it in early July.