• Usability,  Web Design,  Website Planning

    The Value of Web Site Reviews

    If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would be a great task scenario for an app, or web page readability test for someone wearing prescription glasses that…

  • Search engine industry

    The Cre8asiteforums Domain is for Sale – Make an Offer

    Own a piece of Internet history. Make an offer for the domain and associated domains. The online community launched in 1998 and grew to global recognition in the web marketing and design industries until closing in May 2018. Well-known throughout the search engine marketing industry for nearly two decades, Cre8asiteforums ran from its earliest roots as a club in 1998 to its final closing as an online forums in May 2018. The domain is available for sale. The history of the community goes back to the pioneering days of website promotion, search engines and web design. Many leading CEO’s were once administrators or moderators, with several staff being hired by Google or enterprise marketing agencies through their exposure at Cre8asiteforums.…

  • AEO,  Search engine industry,  Usability

    Adding Relevancy to Your AEO for SEO Strategy

    AEO is one of the latest buzzwords used by digital marketers focused on search engine rank. Answer Engine Optimization (AEO) brings SEO one step closer to usability and accessibility territories. I was invited to substitute for Marie Hayes, a long time friend in the SEO industry, for a series of webinars out of SEMRush, makers of SEO tools, training and well written educational blog. The topic is AEO for SEO, which would normally not be in my wheelhouse. However, the master mind of the website series, Jason Barnard,  in his investigation into AEO, realized that optimization for answers is powerless without adding human elements to the search engine algorithms. In other words, this is a continuation, if not a robust…

  • Accessibility

    Confusion Continues in the US Over Website Accessibility Regulations

    There continues to be ongoing confusion over whether or not websites must be ADA compliant in the USA, despite promises for clarity and guidance on accessibility guidelines from the government. Driven by an alarming number of ADA lawsuits in the online retail and financial sectors, many corporations opted to build accessibility into their websites from the ground up by following WCAG guidelines. However, without any legal reason to provide accessible web pages, it was too easy for most other companies not to. This opened the doors to lawyers who specialize in ADA lawsuits and litigation soared, creating what eventually became H.R. 620, The ADA Education and Reform Act of 2017. Passed by the House in February 2017, H.R. 620 stalled…