• Accessibility,  Website Planning

    Removing Barriers to Your Websites and Software

    Barriers, walls, and division tactics may appear to be the new society norm, but simmering underneath are companies and people throwing open their doors to everyone wanting to work, learn, and contribute in positive ways. Not everyone has the desire to plug in to life. Sometimes it takes a traumatic event to push past what you know and believe. For those of you who develop software and online apps, design websites or create digital marketing strategies, one area you are not often taught enough about is how to break down barriers and open up full access and reach. It’s not something taken seriously unless an event occurs, like a lawsuit or public customer complaint. Typically, from the first team gathering…

  • Historical Articles,  Internet Marketing

    Your Secret Online Marketing Tool: Website Feedback

    This article originally appeared in the magazine, Search Marketing Standard, November 21, 2013   Editor’s Note – Usability plays   huge part in the success of your website, but it’s often given way too little attention in the rush to get a  website live. A  webmaster may think that if  a user is really interested in the product or service, they will struggle through whatever usability challenges are in their way in order to make their purchase. Alas, that is far from reality. Even small barriers in the way of   stress-free purchase can cause a  potential buyer to abandon the site and look for another business from which to buy. Furthermore, that tipping point of abandonment can occur at any point along…

  • A view of a bar from the ceiling looking down at customers.
    Conversions and Persuasive Design

    Be the Dark Beer Website

    It’s Friday night in a small town somewhere on earth. A website walks into a crowded pub, strolls over to the bar, orders a glass of water and doesn’t say hello to anyone. Another website, sitting two stools down, takes one last gulp of its dark beer, shares one last laugh with the dude sitting to his left and leaves his business card on the bar. Which website is going to complete its first conversion? Which website will leave an instant impression? Which website has a business plan? Of these websites, which brand will be remembered? Maybe the first website was at the wrong venue. Perhaps a yoga retreat was a better fit. If I was to guess, Website with…

  • Accessibility

    Accessibility and Inclusive User Experience

    There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for specialists, in the United States, there remains resistance. With the pending vote by the US Senate on H.R. 620, the amendment to the ADA passed by the House to change accessibility laws, I’ve been asked repeatedly whether a website should be accessible. Nearly every website usability audit or web design client I speak with places accessibility at the bottom of the pile of things to plan for. Educating them is…