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  • Accessibility

    Accessibility and Inclusive User Experience

    There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for specialists, in the United States, there remains resistance. With the pending vote by the US Senate on H.R. 620, the amendment to the ADA passed by the House to change accessibility laws, I’ve been asked repeatedly whether a website should be accessible. Nearly every website usability audit or web design client I speak with places accessibility at the bottom of the pile of things to plan for. Educating them is…

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    Conversions and Persuasive Design,  Usability,  Web Design

    This Is The Website That Never Ends

    There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom.  Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and on my friend Some people started singing it Not knowing what it was But people…

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    Podcasts,  Talks,  Usability

    Matt Bailey’s Usability Podcast Series with Kim Krause Berg

    Matt Bailey and I go way, way back to the early days of website design and marketing and have worked together on several big client projects. We have countless funny stories to tell. When he invited me out for a series of podcast interviews, I accepted his offer. He and my husband, Eric, are good friends too. In fact, one year we took our entire family out in our motor home and camped at the Bailey’s during a July 4th holiday. My son set their house front porch on fire by accident with a firecracker. This time, we left my kids home and traveled to spend a weekend with the Baileys again. We stayed in a nearby Victorian B&B, which…

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    Accessibility,  Podcasts,  Usability

    Kim Krause Berg Usability Podcasts

    The following podcasts are interviews where I discuss usability, accessibility, SEO and how it is applied to websites. The podcasts are lively, informative and contain resources and tips. Dan Shure EvolvingSEO Experts on the Wire  UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues. That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs. UX & ACCESSIBILITY – ESSENTIAL LESSONS FOR SEOS W/KIM KRAUSE BERG Matt Bailey Endless Coffee Cup Series Matt Bailey and I go way, way back to the early days of website design…