• HR 620
    Accessibility

    US To Vote For Discrimination Against Disabled This Week

    To protect businesses from lawsuits, the US Government votes this week to manipulate the rights of disabled persons to file a discrimination complaint. After the passage of the ADA in 1990, places of public accommodation were required to take proactive steps to be reasonably accessible to people with disabilities. (See Title III, Public Accommodations and Services Operated by Private Entities of the ADA) Incredibly, this week there is to be a vote to remove the responsibility of providing accessibility from business owners to the disabled, forcing handicapped individuals to prove they are not accommodated, allowing delaying tactics and removing the support of the Justice Department. H.B. 620, sponsored by representatives of both political parties, aims to change the Americans with Disabilities…

  • Kim and Matt during podcast
    Accessibility,  From Kim,  Internet Marketing,  Usability

    Kim Krause Berg Podcast Series and New Column News

    In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first released in a series of podcast discussions usability, web design, SEO, accessibility, testing and more…

  • Woman looking off to the side.
    Ecommerce,  Internet Marketing,  Search Behavior

    The Unpredictable Website Visitor and How to Capture Their Attention

    Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users searched for information, it was the case studies that were the most sought after. Not the keyword matches. Not browsing patterns. They watched how teachers searched for information and what they wanted most were actual stories of experiences, or case…

  • Cre8asiteforums Archives
    From Kim,  Historical Cre8pc,  Search engine industry

    Danny Sullivan Was My Life Line, Literally

    Danny Sullivan has no idea the role he played in my life, but he’s about to find out. His recent decision to pursue new endeavors seems like a good time to tell him. In 1996, I was the webmaster for a magazine publishing company.  I was assigned to the publication about the Internet. I got the job because I taught myself HTML, owned Cre8pc.com, and animated the magazine’s mascot, which impressed the magazine editor. He had given me my first big break. It was my job to convert the print version from MAC to PC for the website version I was hired to build, maintain and promote. As someone who majored in Journalism in college, seeing my byline in the…