Kim and Matt during podcast

In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first… Continue Reading Kim Krause Berg Podcast Series and New Column NewsRead More →

Woman looking off to the side.

Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users searched for information, it was the case studies that were the most sought after. Not the keyword matches. Not browsing patterns. They watched how teachers… Continue Reading The Unpredictable Website Visitor and How to Capture Their AttentionRead More →

Cre8asiteforums Archives

Danny Sullivan has no idea the role he played in my life, but he’s about to find out. His recent decision to pursue new endeavors seems like a good time to tell him. In 1996, I was the webmaster for a magazine publishing company.  I was assigned to the publication about the Internet. I got the job because I taught myself HTML, owned Cre8pc.com, and animated the magazine’s mascot, which impressed the magazine editor. He had given me my first big break. It was my job to convert the print version from MAC to PC for the website version I was hired to build, maintain… Continue Reading Danny Sullivan Was My Life Line, LiterallyRead More →

Legal building

History was recently made in the trial against the Florida food store Winn Dixie when a judge ruled in favor of a blind customer who was unable to use the store’s website. In accessibility circles, the buzz is about what happened in the District Court in South Florida when a customer sued because he could not read the store’s online coupons using his screen reader or conduct other tasks on the Winn Dixie food store web site. This case recalled the 2005 lawsuit against the USA department store chain, Target, by the National Federation for the Blind. Three years later, Target Corporation settled the class action… Continue Reading Why Did Winn Dixie Lose the Accessibility Lawsuit?Read More →