History was recently made in the trial against the Florida food store Winn Dixie when a judge ruled in favor of a blind customer who was unable to use the store’s website. In accessibility circles, the buzz is about what happened in the District Court in South Florida when a customer sued because he could not read the store’s online coupons using his screen reader or conduct other tasks on the Winn Dixie food store web site. This case recalled the 2005 lawsuit against the USA department store chain, Target, by the National Federation for the Blind. Three years later, Target Corporation settled the class action… Continue Reading Why Did Winn Dixie Lose the Accessibility Lawsuit?
Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design. The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users. According to Google, most people perform searches from a mobile device. More people “Ask Google” or talk directly to their cell phone when searching. Cell phones are used as assistants and with Bluetooth technology, enable the listening of music in vehicles, listening to a book being read or talking while driving. If your company wishes to be ADA compliant, mobile’s… Continue Reading User Experience Factors To Consider For Mobile Design
Part two of the three part series, “Why Do I Need a Mobile Website”. The first step is performance testing your existing website. Automated tools for mobile acceptance from Google and Bing are provided by both search engines. However, there only 4 criteria required to pass and they are server side. The tests don’t validate if the mobile page meets the requirements of your target market, user personas, accessibility or business goals for mobile experiences. More testing is a logical recommendation. To understand how your intended website visitors add an item to a shopping cart, fill out a form, searches for a product or if… Continue Reading First Steps in Decision Making for Mobile Design
Web design for mobile friendly web pages is not new. In fact, it’s ancient history. And while most companies slept through mobile design, Google decided the future is “mobile first”. In 2016 Google did two things to wake up the world to the realities of the mobile user experience. They began with an automated mobile testing tool that anyone can use for free. Next, they sent website owners, with accounts in Google’s Webmaster Tools service, warning notices that their pages failed Google’s internal mobile tests. And P.S., if you don’t fix the issues, Google might not continue to crawl or rank your pages. The response… Continue Reading Why Do I Need a Mobile Web Site?