tablet and cellphone

Part two of the three part series,  “Why Do I Need a Mobile Website”. The first step is performance testing your existing website.  Automated tools for mobile acceptance from Google and Bing are provided by both search engines. However, there only 4 criteria required to pass and they are server side.  The tests don’t validate if the mobile page meets the requirements of your target market, user personas, accessibility or business goals for mobile experiences. More testing is a logical recommendation.  To understand how your intended website visitors add an item to a shopping cart, fill out a form, searches for a product or if… Continue Reading First Steps in Decision Making for Mobile DesignRead More →

Taking notes

Web design for mobile friendly web pages is not new. In fact, it’s ancient history. And while most companies slept through mobile design, Google decided the future is “mobile first”. In 2016 Google did two things to wake up the world to the realities of the mobile user experience. They began with an automated mobile testing tool that anyone can use for free. Next, they sent website owners, with accounts in Google’s Webmaster Tools service, warning notices that their pages failed Google’s internal mobile tests. And P.S., if you don’t fix the issues, Google might not continue to crawl or rank your pages. The response… Continue Reading Why Do I Need a Mobile Web Site?Read More →

Person using cell phone at the beach, taking a picture of the ocean.

Ever since Google announced its preference for “mobile first” web pages and applications for search engine query results, the crowd of companies wanting to remain competitive rushed for site audits and mobile design assistance. During the last half of 2016, and especially when the more pressing crush of audits ensued in the last quarter, I was unable to pass a single website that I audited for mobile readiness. There was no website designed for mobile usability with people. They may have passed the 4 test criteria required by Google and Bing’s mobile test tools, but the mistake is assuming that pages passing search engine indexing… Continue Reading The Pressure from Google to Be “Mobile First”Read More →

Google has figured how to perform remote viewing and knows what I’m doing, while Bing is completely out of touch with reality. The painstaking work by SEO’s performing keyword research has intrigued me ever since Google came along to kick its competition out of the pool, creating competitive war games for top positions in search engine results. Unpredictable Search Engine Playbook Changes It is this search engine playbook that SEO’s grabble with. Copyright ezplayz.com Have you ever seen a football team’s playbook? Each page has a plan, with arrows, numbers, rules and code names to be memorized by the team. Headphone wearing, yelling Coaches call out… Continue Reading Keyword Relevance and The Stories They Could Tell UsRead More →