Recent Articles by Kim Krause Berg on Usability, Conversions and Accessibility

 

Web Design Ideas to Make a Great First Impression Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? How To Increase Website Conversions What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results…
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Human Behavior & Performance Data: Lessons from Trees

Human Behavior & Performance Data: Lessons from Trees

 

In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst…
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Discover Your Website Performance Pain Points

 

If you rely on tools to test your website or application, you may never find what confused your users. Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know…
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Be the Dark Beer Website

Be the Dark Beer Website

 

It’s Friday night in a small town somewhere on earth. A website walks into a crowded pub, strolls over to the bar, orders a glass of water and doesn’t say hello to anyone. Another website, sitting two stools down, takes one last gulp of its dark beer, shares one last laugh with the dude sitting to his left and leaves his business card on the bar. Which website is going to complete its first conversion? Which website will leave an…
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