• Accessibility,  Blog,  Conversions and Persuasive Design,  Usability

    Recent Articles by Kim Krause Berg on Usability, Conversions and Accessibility

    Web Design Ideas to Make a Great First Impression Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? How To Increase Website Conversions What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results you expect?  Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and…

  • A field with trees and green grass.
    Conversions and Persuasive Design,  Usability,  Website Planning

    Human Behavior & Performance Data: Lessons from Trees

    In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller and expanded its roots deeper into…

  • Conversions and Persuasive Design,  Usability,  Web Design

    Discover Your Website Performance Pain Points

    If you rely on tools to test your website or application, you may never find what confused your users. Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car breaks down on the way to work and the driver must search for a local automotive service business. If you’re the owner of an automotive service station website, you need…

  • A view of a bar from the ceiling looking down at customers.
    Conversions and Persuasive Design

    Be the Dark Beer Website

    It’s Friday night in a small town somewhere on earth. A website walks into a crowded pub, strolls over to the bar, orders a glass of water and doesn’t say hello to anyone. Another website, sitting two stools down, takes one last gulp of its dark beer, shares one last laugh with the dude sitting to his left and leaves his business card on the bar. Which website is going to complete its first conversion? Which website will leave an instant impression? Which website has a business plan? Of these websites, which brand will be remembered? Maybe the first website was at the wrong venue. Perhaps a yoga retreat was a better fit. If I was to guess, Website with…