• Conversions and Persuasive Design,  Usability,  Web Design

    Discover Your Website Performance Pain Points

    If you rely on tools to test your website or application, you may never find what confused your users. Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car breaks down on the way to work and the driver must search for a local automotive service business. If you’re the owner of an automotive service station website, you need…

  • Conversions and Persuasive Design

    Be the Dark Beer Website

    A view of a bar from the ceiling looking down at customers.

    It’s Friday night in a small town somewhere on earth. A website walks into a crowded pub, strolls over to the bar, orders a glass of water and doesn’t say hello to anyone. Another website, sitting two stools down, takes one last gulp of its dark beer, shares one last laugh with the dude sitting to his left and leaves his business card on the bar. Which website is going to complete its first conversion? Which website will leave an instant impression? Which website has a business plan? Of these websites, which brand will be remembered? Maybe the first website was at the wrong venue. Perhaps a yoga retreat was a better fit. If I was to guess, Website with…

  • Conversions and Persuasive Design,  Usability,  Web Design

    This Is The Website That Never Ends

    table with flowers

    There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom.  Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and on my friend Some people started singing it Not knowing what it was But people…