Kim and Matt during podcast

In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first… Continue Reading Kim Krause Berg Podcast Series and New Column NewsRead More →

Cre8asiteforums Archives

Danny Sullivan has no idea the role he played in my life, but he’s about to find out. His recent decision to pursue new endeavors seems like a good time to tell him. In 1996, I was the webmaster for a magazine publishing company.  I was assigned to the publication about the Internet. I got the job because I taught myself HTML, owned Cre8pc.com, and animated the magazine’s mascot, which impressed the magazine editor. He had given me my first big break. It was my job to convert the print version from MAC to PC for the website version I was hired to build, maintain… Continue Reading Danny Sullivan Was My Life Line, LiterallyRead More →

Woman sitting alone

Returning to being a consultant has been anything but easy. I almost quit. But instead, I started a new business that has nothing to do with tech. Flapping in the Breeze Since 2012, when I sold Cre8asiteforums to Internet Marketing Ninjas, nothing with my work life has been routine. The one constant is that I’m a workaholic, compounded by an urgent desire to know everything under the sun. But, whenever I applied for employment in towns near where I live, I was turned away. My heart is broken and remains so, when you consider that I’m still added to those articles that feature “pioneers”, “women… Continue Reading A Career in The Midst of ChangeRead More →

Kim and Cowboy

Have you noticed the changing of the guard in the land of search engine marketing?  The new buzz is over “user intent” and the folks you once followed every day are now buying motor homes, picking up yoga and going off the Web Grid. Some of the pioneers in search engine marketing returned after their hiatus, a bit older and now a dim voice in an  industry teaming with hopefuls who grew up using web stuff many of you invented, tested, and sold off.  I lost track of the relationships, partnerships, friendships and company-ships.  It all feels like we’re swimming in jello. The phone call… Continue Reading When The Expert Guru Types Find the Greener GrassRead More →