• Cre8asiteforums Archives
    From Kim,  Historical Cre8pc,  Search engine industry

    Danny Sullivan Was My Life Line, Literally

    Danny Sullivan has no idea the role he played in my life, but he’s about to find out. His recent decision to pursue new endeavors seems like a good time to tell him. In 1996, I was the webmaster for a magazine publishing company.  I was assigned to the publication about the Internet. I got the job because I taught myself HTML, owned Cre8pc.com, and animated the magazine’s mascot, which impressed the magazine editor. He had given me my first big break. It was my job to convert the print version from MAC to PC for the website version I was hired to build, maintain and promote. As someone who majored in Journalism in college, seeing my byline in the…

  • Woman sitting alone
    Ecommerce,  From Kim

    A Career in The Midst of Change

    Returning to being a consultant has been anything but easy. I almost quit. But instead, I started a new business that has nothing to do with tech. Flapping in the Breeze Since 2012, when I sold Cre8asiteforums to Internet Marketing Ninjas, nothing with my work life has been routine. The one constant is that I’m a workaholic, compounded by an urgent desire to know everything under the sun. But, whenever I applied for employment in towns near where I live, I was turned away. My heart is broken and remains so, when you consider that I’m still added to those articles that feature “pioneers”, “women in tech” and “UX people to follow”. Sure, I pick up usability testing gigs from…

  • Kim and Cowboy
    Blog,  From Kim

    When The Expert Guru Types Find the Greener Grass

    Have you noticed the changing of the guard in the land of search engine marketing?  The new buzz is over “user intent” and the folks you once followed every day are now buying motor homes, picking up yoga and going off the Web Grid. Some of the pioneers in search engine marketing returned after their hiatus, a bit older and now a dim voice in an  industry teaming with hopefuls who grew up using web stuff many of you invented, tested, and sold off.  I lost track of the relationships, partnerships, friendships and company-ships.  It all feels like we’re swimming in jello. The phone call came in from a friend.  “I need the horses today. Will you be at the…