How To Hire Kim Krause Berg For Usability and Accessibility Site Reviews

How To Hire Kim Krause Berg For Usability and Accessibility Site Reviews

Kim Krause Berg  

Last month I partnered with internet marketing company, Hochman Consultants, as a part-time Senior Consultant to add usability and accessibility services for their clients.  

Since this is new, I felt I might take some time to answer your questions about how and where to hire me for usability and accessibility site reviews.

Hochman Consultants Company Logo

What is the Main Reason for Joining Hochman Consultants?

As an independent consultant I am a third party vendor for agencies in need of website usability assistance.

Building and promoting a website is not a one-person job anymore. The technology changed quickly, creating the need for more skills. Internet marketing has grown into its own industry, with branches for people and companies to specialize in, such as search engine optimization and paid advertising campaigns.

Programmers scramble to learn the next new language. Mobile devices created a market for mobile apps.  The internet made video and podcasts possible, which also requires equipment and software. Security, server maintenance, and updates to content management software like WordPress can be a daily routine.

Even though there are services that provide cheap and easy website hosting and design, they are inexpensive because the site owners do not know or care about meeting user experience, usability and accessibility guidelines, standards and compliance.

Eventually I found myself unable to help new or existing clients because what they asked for was out of my area of expertise.

Although I have enjoyed being a sub-contractor and developed relationships with internet marketing agencies over many years, the projects began to slow down in frequency as more companies hired more in-house staff.

Even now, however, selling usability and accessibility is difficult. Building websites that everyone can use is not a business requirement for the vast majority of companies out there.

When I directed my passion for user experience and human behavior for websites  towards studying for certification in accessibility, I began to write about it more often. Being an advocate for disabled persons, or anyone with a physical, mental, or emotional impairment, permanent or temporary, came naturally for me because accessibility is a close cousin to usability. 

I have known Jonathan Hochman for about 15 years. We met as speakers at search engine marketing conferences and our paths would cross over the years. He has a legal background, which attracted him to the accessibility testing work I do.

They provide services that I could no longer provide for the target market I enjoy working with, which is small and medium businesses.

I retained my own consulting business so that I can continue to serve larger companies who require more robust website or software testing.

For Hochman Consultants, site maintenance and support falls into their wheelhouse. Web design and marketing solutions for startups and smaller companies are provided at especially reasonable fees. I will be adding a layer of support for each client in the areas of making sure their websites meet all the current design guidelines for conversions and search engines.

Most importantly, because of the rise in ADA website accessibility lawsuits, I will be providing accessibility reviews, testing and guidance to clients.

Both of our websites were redesigned and are live but are works in progress as we get used to the changes a partnership brings. I will be assisting with their newsletter and writing in their blog, while continue to write here and for Search Engine Journal.

How Do We Hire You?

If you are a small or medium business in need of a full service agency, please go directly to Hochman Consultants and start there. I am part of their team and can be added to existing projects or hired for specific usability and accessibility reviews and testing. In fact, you can book usability reviews now.

The internet marketing agencies and SEO consultants with whom I provide usability and conversions website audits for will find there is no change. I continue to be a sub-contractor for digital marketing companies with clients whose websites need usability or accessibility support. You can email me or use the form to tell me about your website.

I am excited to continue my favorite work, which is helping companies improve their websites so that their online business generates more revenue, traffic and customer loyalty.

Partnering with Hochman Consultants means that more doors will open for small and medium businesses who wish to compete with larger businesses online.

If the competition isn’t paying attention to usability, accessibility, conversions and mobile design, and your website does, guess who gets the traffic and revenue?

Photo Credit:
Photo by Ian Schneider on Unsplash

Hochman Consultants Hires Kim Krause Berg (Press Release)

Kim Krause Berg  
Hochman Consultants Company Logo

FOR IMMEDIATE RELEASE

Cheshire, CT April 15 (Press Release) – Search marketing agency, Hochman Consultants, announces the addition of Consultant, Kim Krause Berg, owner of Creative Vision Web Consulting, LLC, of Quakertown, PA, to its digital marketing and web site development team.

Kim Krause Berg is a website usability and accessibility consultant specializing in website testing, meeting website ADA legal compliance and standards, usability and conversions website audits and business requirements support. Her career spans over twenty years and includes search engine marketing, online community management, software QA testing, speaking and training.

“Joining Hochman Consultants as a Consultant is the perfect opportunity for me to assist individuals, startups and small to medium businesses that want a well built, competitive, standards compliant website.  It takes a team to build an online business and partnering with Hochman Consultants provides me with highly skilled professionals with the same passion I have for small businesses. Combining our talents creates a win-win for clients wishing to hire one full service agency committed to their success year after year,” states Ms. Berg.

She will be responsible for developing new usability and accessibility services geared towards small and medium businesses wishing to meet today’s fast paced competitive, technical, legal, mobile and inclusive design guidelines and requirements, while maintaining the existing customer oriented, friendly culture Hochman Consultants are known for.  

Hochman Consultants, a well-known provider of workshops and training, will expand client education and industry support through the development of new educational opportunities for clients and from their new website, presently in development.

Senior Consultant, Jonathan Hochman, describes the addition to his staff as a positive step for clients expecting expert support or wishing to explore new growth opportunities for their online business. “Kim’s vision has long aligned with ours.  The focus of SEO should be to make websites better so that they produce more value.  We look forward to Kim helping small enterprises compete online.  The market continues to evolve with increasing demands for website security, mobile optimization, ADA compliance and ease of use.  Kim’s skills will help us address these critical needs for our clients.”

About Creative Vision Web Consulting, LLC

Kim Krause Berg owns Creative Vision Web Consulting, LLC, (creativevisionwebsiteconsulting.com) providing usability consulting services that take advantage of her extensive experience. She launched her first website, Cre8pc.com (decommissioned), in 1996 as a search engine optimization teaching site. In 1998, she founded Cre8asiteforums, the first forums to discuss usability and accessibility topics. It was closed May 25, 2018. She taught Basic Website Usability at the Search Engine College for 12 years.  Her combined work experience in software testing, internet marketing, human factors, accessibility, information architecture and web design is rare. Kim is a columnist, speaker, trainer, photographer and has conducted video interviews for her local clients.

About Hochman Consultants

Hochman Consultants (hochmanconsultants.com) was established in 2004 as a boutique search marketing agency.  Founded by Jonathan Hochman, both he and Senior Consultant, Robert M. Jackson, help small businesses better leverage the opportunities that the internet provides. Their experienced staff helps clients increase sales, save money and reduce risk through a wide range of  digital marketing services, current web design and legal standards and educational support.  The company provides exceptional customer focused digital support by esteemed consultants with a wide range of skills and work experience.

For additional information:

Hochman Consultants

615 W. Johnson Ave., Suite 202

Cheshire, CT 06410-4543

Phone: 203.699.2628

Kim Krause Berg Joins Hochman Consultants

Kim Krause Berg  

Read Full Press Release

Search marketing agency, Hochman Consultants, announces the addition of Consultant, Kim Krause Berg, owner of Creative Vision Web Consulting, LLC, of Quakertown, PA, to its digital marketing and web site development team.

Kim Krause Berg is a website usability and accessibility consultant specializing in website testing, meeting website ADA legal compliance and standards, usability and conversions website audits and business requirements support. Her career spans over twenty years and includes search engine marketing, online community management, software QA testing, speaking and training.

Headshot of Jonathan Hochman

Senior Consultant, Jonathan Hochman, describes the addition to his staff as a positive step for clients expecting expert support or wishing to explore new growth opportunities for their online business. “Kim’s vision has long aligned with ours.  The focus of SEO should be to make websites better so that they produce more value.  We look forward to Kim helping small enterprises compete online.  The market continues to evolve with increasing demands for website security, mobile optimization, ADA compliance and ease of use.  Kim’s skills will help us address these critical needs for our clients.”

What Does This Mean for Creative Vision Web Consulting?

For nearly two years I have been searching for a new work opportunity that needed to meet a specific set of criteria such as:

  • Work remotely
  • Ethical leadership
  • Passion for accurate, standards driven websites or apps
  • Empathy for users
  • Compassion for small and medium business owners wanting an online presence, and the patience to guide those businesses to become successful and competitive
  • Strong advocacy for accessibility and inclusive design
  • Skilled, professional, tech savvy, open minded, easy to work with and work for
  • No micro-managers
  • No egomaniacs
  • Encourages the constant pursuit of betterment for the team through education, training and exploring new ideas
  • Respects the team

I found the perfect situation.

Jonathan Hochman and I met many years ago when we were speakers at Search Engine Strategies conferences. I spoke about usability at a small conference he helped organize in Vermont in 2014.

My role as a consultant is to develop new services to meet the increased needs of today’s website owners and expand growth opportunities for existing clients. Specifically, I bring my knowledge of accessibility and ADA law to help businesses meet compliance both in the USA, but also Canada and the UK, for example.

Website usability, user experience, mobile design, information architecture, and SEO skills are necessary for today’s digital business to thrive. Add to that social marketing, users with assistive devices, text to speech, changes in search engine algorithms and mobile app usage, and you can see that it takes a team to provide superb services for clients.

I have joined such a team, and I look forward to working with Hochman Consultants. My clients will continue to be serviced by myself, and if they choose, Hochman Consultants, for their digital marketing needs or upgrades to websites.

I will continue to take side projects. Most web site reviews and site audits requiring a redesign, accessibility remediation or someone to implement recommendations from an audit will benefit from my association with Hochman Consultants, where I will have a team ready to assist.

Stay tuned for more news as we develop new workshops and training opportunities, as well as affordable services worth investing your money and time.

Download PDF Press Release