Your Secret Online Marketing Tool: Website Feedback

 

This article originally appeared in the magazine, Search Marketing Standard, November 21, 2013   Editor’s Note – Usability plays   huge part in the success of your website, but it’s often given way too little attention in the rush to get a  website live. A  webmaster may think that if  a user is really interested in the product or service, they will struggle through whatever usability challenges are in their way in order to make their purchase. Alas, that is far from…
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Kim Krause Berg Podcast Series and New Column News

Kim Krause Berg Podcast Series and New Column News

 

In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is…
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The Unpredictable Website Visitor and How to Capture Their Attention

The Unpredictable Website Visitor and How to Capture Their Attention

 

Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users…
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Keyword Relevance and The Stories They Could Tell Us

Keyword Relevance and The Stories They Could Tell Us

 

Google has figured how to perform remote viewing and knows what I’m doing, while Bing is completely out of touch with reality. The painstaking work by SEO’s performing keyword research has intrigued me ever since Google came along to kick its competition out of the pool, creating competitive war games for top positions in search engine results. Unpredictable Search Engine Playbook Changes It is this search engine playbook that SEO’s grabble with. Copyright ezplayz.com Have you ever seen a football team’s…
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