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Creative Vision Web Consulting

Website Usability, Accessibility, SEO Support since 1996 by Kim Krause Berg

  • About Usability Audits
    • What Is The Value of a Site Audit?
    • What’s In a Usability Audit?
    • Usability Site Check
  • Accessibility Testing
    • Web Site Accessibility Law
    • Web Site Accessibility Tools, Testing, Data and People Resources
  • Website Services
    • Request Free Quote
    • Local Website Support
    • Free Download: What do I need to know to own a website?
  • The User is Out There
    • Accessibility
    • Usability
    • My Writings at Medium
  • Meet Kim
    • Credentials
    • Pricing
    • Contact Info
    • Professional Endorsements
    • Referrals and Sharing Your Experience
  • About Usability Audits
    • What Is The Value of a Site Audit?
    • What’s In a Usability Audit?
    • Usability Site Check
  • Accessibility Testing
    • Web Site Accessibility Law
    • Web Site Accessibility Tools, Testing, Data and People Resources
  • Website Services
    • Request Free Quote
    • Local Website Support
    • Free Download: What do I need to know to own a website?
  • The User is Out There
    • Accessibility
    • Usability
    • My Writings at Medium
  • Meet Kim
    • Credentials
    • Pricing
    • Contact Info
    • Professional Endorsements
    • Referrals and Sharing Your Experience
  • Home
  • Considering a Website? Free Download
  • Historical Articles,  Internet Marketing

    Your Secret Online Marketing Tool: Website Feedback

    August 24, 2018 /

    This article originally appeared in the magazine, Search Marketing Standard, November 21, 2013   Editor’s Note – Usability plays   huge part in the success of your website, but it’s often given way too little attention in the rush to get a  website live. A  webmaster may think that if  a user is really interested in the product or service, they will struggle through whatever usability challenges are in their way in order to make their purchase. Alas, that is far from reality. Even small barriers in the way of   stress-free purchase can cause a  potential buyer to abandon the site and look for another business from which to buy. Furthermore, that tipping point of abandonment can occur at any point along…

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    Kim Krause Berg
  • Accessibility,  From Kim,  Internet Marketing,  Usability

    Kim Krause Berg Podcast Series and New Column News

    September 20, 2017 /
    Kim and Matt during podcast

    In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first released in a series of podcast discussions usability, web design, SEO, accessibility, testing and more…

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    Kim Krause Berg

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    Kim Krause Berg Usability Podcasts

    April 5, 2018
    HR 620

    US To Vote For Discrimination Against Disabled This Week

    September 26, 2017
    Screenshot of the bill description.

    H.R. 620 Will Not Prevent Drive-By Accessibility Lawsuits Because It Does Not Address Website Accessibility

    March 2, 2018
  • Ecommerce,  Internet Marketing,  Search Behavior

    The Unpredictable Website Visitor and How to Capture Their Attention

    July 6, 2017 /
    Woman looking off to the side.

    Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users searched for information, it was the case studies that were the most sought after. Not the keyword matches. Not browsing patterns. They watched how teachers searched for information and what they wanted most were actual stories of experiences, or case…

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    Kim Krause Berg

    You May Also Like

    Ecom Experts

    Super Easy Tips for Boosting Your Conversion Rates

    November 28, 2014
    Woman sitting alone

    A Career in The Midst of Change

    February 17, 2016
    Happy Holidays

    Get Crackin’! 5 Top Ecommerce Checks for Increased Holiday Sales

    November 18, 2014
  • Internet Marketing,  Search Behavior

    Keyword Relevance and The Stories They Could Tell Us

    October 6, 2016 /

    Google has figured how to perform remote viewing and knows what I’m doing, while Bing is completely out of touch with reality. The painstaking work by SEO’s performing keyword research has intrigued me ever since Google came along to kick its competition out of the pool, creating competitive war games for top positions in search engine results. Unpredictable Search Engine Playbook Changes It is this search engine playbook that SEO’s grabble with. Copyright ezplayz.com Have you ever seen a football team’s playbook? Each page has a plan, with arrows, numbers, rules and code names to be memorized by the team. Headphone wearing, yelling Coaches call out the secret names and if all goes according to plan, everyone will remember what to…

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    Kim Krause Berg

    You May Also Like

    Woman looking off to the side.

    The Unpredictable Website Visitor and How to Capture Their Attention

    July 6, 2017
    Laptop on desk

    What Does It Mean to Have a Website?

    March 28, 2016
    Kim and Matt during podcast

    Kim Krause Berg Podcast Series and New Column News

    September 20, 2017
12

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  • Dancing Timber Homestead
  • Kim’s Articles on Accessibility at SNC
  • Cre8asiteforums Facebook Group
  • Medium Articles by Kim
  • Kim’s Search Engine Land Articles
  • Kim’s Internet Marketing Ninja Articles

The User is Out There Blog

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