Blockmetry Tests Show Analytics Blocking is Real

Blockmetry Tests Show Analytics Blocking is Real

 

When Geology.com beta tested Blockmetry, their discoveries were surprising.  The website depends on its ad revenue for survival and like other web properties that do, ad blocking software is a growing issue. “While using Blockmetry, we learned that ad blockers were removing about 30% of the ads served on Geology.com. We never expected the number to be that high.” — Source: Why Webmasters Should View Their Sites With an Ad Blocker Blockmetry, new software being developed by ex-Googler, Pierre Far, was…
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The Sacred Act of Giving Away Expertise

The Sacred Act of Giving Away Expertise

 

“Further, you do not call attention to what you’ve been given, or show displeasure if someone seems to have gotten something better than you. It is not the gift, but the gestures of giving and receiving that count.” — Sacred Giving, Sacred Receiving, by Joseph Bruchac I give away expertise for free from the heart. It’s gotten me into trouble and presented me with personal challenges in my professional career. So when the topic of giving away expertise, products or services for…
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What Does It Mean to Have a Website?

What Does It Mean to Have a Website?

 

For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog…
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Web Marketing Checklist For Site Owners on Strict Budgets

Web Marketing Checklist For Site Owners on Strict Budgets

 

Checklists for website owners on strict budgets are life savers.  Digital marketing, search engine marketing, off-line marketing, social media marketing and more are terms you may hear, but don’t understand. What kinds of marketing do you need? Is it something you can do or teach yourself? Take a breath.  You are absolutely not alone and help is out there.  Affordable, expert, generous, accurate help. While I strongly encourage hiring a professional internet marketer, some experts can be expensive.  When I…
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