Blockmetry Tests Show Analytics Blocking is Real
When Geology.com beta tested Blockmetry, their discoveries were surprising. The website depends on its ad revenue for survival and like other web properties that do, ad blocking software is a growing issue. “While using Blockmetry, we learned that ad blockers were removing about 30% of the ads served on Geology.com. We never expected the number to be that high.” — Source: Why Webmasters Should View Their Sites With an Ad Blocker Blockmetry, new software being developed by ex-Googler, Pierre Far, was…
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