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    Internet Marketing,  Search engine industry

    Blockmetry Tests Show Analytics Blocking is Real

    When Geology.com beta tested Blockmetry, their discoveries were surprising.  The website depends on its ad revenue for survival and like other web properties that do, ad blocking software is a growing issue. “While using Blockmetry, we learned that ad blockers were removing about 30% of the ads served on Geology.com. We never expected the number to be that high.” — Source: Why Webmasters Should View Their Sites With an Ad Blocker Blockmetry, new software being developed by ex-Googler, Pierre Far, was announced quietly in March 2016 and picked up by Cre8asiteforums. Today, the company is starting to get the word out. Blockmetry trouble shoots.  News and educational sites, for example, track ad blockers, analytics, privacy invasion and more but may not be receiving accurate…

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    Internet Marketing

    The Sacred Act of Giving Away Expertise

    “Further, you do not call attention to what you’ve been given, or show displeasure if someone seems to have gotten something better than you. It is not the gift, but the gestures of giving and receiving that count.” — Sacred Giving, Sacred Receiving, by Joseph Bruchac I give away expertise for free from the heart. It’s gotten me into trouble and presented me with personal challenges in my professional career. So when the topic of giving away expertise, products or services for free comes up, I want to know how to continue doing it without being punched in the face. (A term attributed to a famous SEO blogger who often uses it, is now a new mother and hopefully is only dealing…

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    Blog,  Internet Marketing,  Usability,  Website Planning

    What Does It Mean to Have a Website?

    For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog but once the content is on the website, they believe the job is finished. A company considering hiring web design help knows the ins and outs of website design and marketing and more importantly, have skilled staff trained to know…

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    Blog,  Internet Marketing,  Website Planning

    Web Marketing Checklist For Site Owners on Strict Budgets

    Checklists for website owners on strict budgets are life savers.  Digital marketing, search engine marketing, off-line marketing, social media marketing and more are terms you may hear, but don’t understand. What kinds of marketing do you need? Is it something you can do or teach yourself? Take a breath.  You are absolutely not alone and help is out there.  Affordable, expert, generous, accurate help. While I strongly encourage hiring a professional internet marketer, some experts can be expensive.  When I was starting out I relied on free help and generous people willing to mentor me.  However, that was 20 years ago.  In those days, more people were learning together.  There was value in sharing our discoveries in forums and less…