From User Interface Engineer to Usability Testing

From User Interface Engineer to Usability Testing

 

The process of moving from user interface design to usability testing signaled a major turning point in my career. I had been designing websites since 1995 and freelancing in SEO, and on January 2, 2000 began my dream job as a user interface engineer for a famous “dotcom” company. We hand coded hundreds of websites, including our own company site.  Several months later the company opted to change its focus to software application development, while still holding on to the…
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Do Not Drop Your Web Site Off the Search Engine Cliff (12 Years Later)

Do Not Drop Your Web Site Off the Search Engine Cliff (12 Years Later)

 

If you’ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you’re facing “mission impossible”, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.  (Update a dozen years later…now it is RankBrain, Knowledge Graph, and a slew of algorithm updates named after animals that start with the letter “p”.)…
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