If you’ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you’re facing “mission impossible”, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.  (Update a dozen years later…now it is RankBrain, Knowledge Graph, and a slew of algorithm updates named after animals that start with the letter “p”.) You might hire a search engine optimization specialist who can track elusive algorithm clues and is unfazed by page rank drama.  Your programmers and designers insist they get along.  The marketing department actually believes deadlines are met.  The new bank…