Category: Mobile Experience

User Experience Factors To Consider For Mobile Design

User Experience Factors To Consider For Mobile Design

 
Published under: Mobile Experience, Usability, Website Planning

Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design.  The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users.  According to Google, most people perform searches from a mobile device.  More people “Ask Google” or talk directly to their cell phone when searching.  Cell phones are used as assistants and with Bluetooth technology, enable…
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First Steps in Decision Making for Mobile Design

First Steps in Decision Making for Mobile Design

 
Published under: Mobile Experience, Website Planning

Part two of the three part series,  “Why Do I Need a Mobile Website”. The first step is performance testing your existing website.  Automated tools for mobile acceptance from Google and Bing are provided by both search engines. However, there only 4 criteria required to pass and they are server side.  The tests don’t validate if the mobile page meets the requirements of your target market, user personas, accessibility or business goals for mobile experiences. More testing is a logical…
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Why Do I Need a Mobile Web Site?

Why Do I Need a Mobile Web Site?

 
Published under: Mobile Experience, Website Planning

Web design for mobile friendly web pages is not new. In fact, it’s ancient history. And while most companies slept through mobile design, Google decided the future is “mobile first”. In 2016 Google did two things to wake up the world to the realities of the mobile user experience. They began with an automated mobile testing tool that anyone can use for free. Next, they sent website owners, with accounts in Google’s Webmaster Tools service, warning notices that their pages…
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The Pressure from Google to Be “Mobile First”

The Pressure from Google to Be “Mobile First”

 
Published under: Mobile Experience

Ever since Google announced its preference for “mobile first” web pages and applications for search engine query results, the crowd of companies wanting to remain competitive rushed for site audits and mobile design assistance. During the last half of 2016, and especially when the more pressing crush of audits ensued in the last quarter, I was unable to pass a single website that I audited for mobile readiness. There was no website designed for mobile usability with people. They may…
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