Category: Search Behavior

Empathy for the Searcher

Empathy for the Searcher

 
Published under: Search Behavior, Usability

The holistic approach is a simple concept. It says to us, “Create, develop and market with empathy for all people.” The heavens opened to me several months into my new position as a software QA usability engineer after overhearing a salesman marketing a project I knew was a wreck. It was a website I was assigned to help design, but my usability recommendations were ignored. By the time it entered the development phase, I was chosen for a newly formed software QA…
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The Unpredictable Website Visitor and How to Capture Their Attention

The Unpredictable Website Visitor and How to Capture Their Attention

 
Published under: Ecommerce, Internet Marketing, Search Behavior

Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users…
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Keyword Relevance and The Stories They Could Tell Us

Keyword Relevance and The Stories They Could Tell Us

 
Published under: Internet Marketing, Search Behavior

Google has figured how to perform remote viewing and knows what I’m doing, while Bing is completely out of touch with reality. The painstaking work by SEO’s performing keyword research has intrigued me ever since Google came along to kick its competition out of the pool, creating competitive war games for top positions in search engine results. Unpredictable Search Engine Playbook Changes It is this search engine playbook that SEO’s grabble with. Copyright ezplayz.com Have you ever seen a football team’s…
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What Does User Experience Mean to SEO’s?

What Does User Experience Mean to SEO’s?

 
Published under: Blog, Search Behavior, Usability

When you land on a webpage, what frustrates you? Is it how long it takes to load, ads covering up content, or the visual complexity of the page? The answer depends on who you are, what device you are using and what you need. If you are to believe search engine marketing experts, the ultimate end goal for all web pages is to rank at the top for users’ search queries.  This is their truth. Page load time is the main goal…
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