Woman looking off to the side.

In: Ecommerce, Internet Marketing, Search Behavior

Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users searched for information, it was the case studies that were the most sought after. Not the keyword matches. Not browsing patterns. They watched how teachers… Continue Reading The Unpredictable Website Visitor and How to Capture Their AttentionRead More →

In: Internet Marketing, Search Behavior

Google has figured how to perform remote viewing and knows what I’m doing, while Bing is completely out of touch with reality. The painstaking work by SEO’s performing keyword research has intrigued me ever since Google came along to kick its competition out of the pool, creating competitive war games for top positions in search engine results. Unpredictable Search Engine Playbook Changes It is this search engine playbook that SEO’s grabble with. Copyright ezplayz.com Have you ever seen a football team’s playbook? Each page has a plan, with arrows, numbers, rules and code names to be memorized by the team. Headphone wearing, yelling Coaches call out… Continue Reading Keyword Relevance and The Stories They Could Tell UsRead More →

Person sitting with computer and cup of tea.

In: Blog, Search Behavior, Usability

When you land on a webpage, what frustrates you? Is it how long it takes to load, ads covering up content, or the visual complexity of the page? The answer depends on who you are, what device you are using and what you need. If you are to believe search engine marketing experts, the ultimate end goal for all web pages is to rank at the top for users’ search queries.  This is their truth. Page load time is the main goal for user experience. When Google launched its mobile test tool, marketers sounded the alarm because now web pages must render on smart phones to be… Continue Reading What Does User Experience Mean to SEO’s?Read More →

In: Search Behavior

With the April 21, 2015 deadline approaching, Google is attempting to reach website owners and Internet marketers are scrambling to help their clients. However, unless marketers understand how to build and test web pages and software applications that run on all platforms and devices, all they can do is send warnings about sudden drops in rank and search engine traffic. Google’s mobile test is not user testing, nor is it going to determine if web pages are user friendly on every digital device.  Websites built with old HTML are not designed for Responsive smaller screen layouts.  Pages with large images, parallax designs with layers, mega… Continue Reading Pressure Mounts to Meet Google’s Mobile Device RequirementRead More →