Do Not Drop Your Web Site Off the Search Engine Cliff (12 Years Later)

Do Not Drop Your Web Site Off the Search Engine Cliff (12 Years Later)

 

If you’ve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you’re facing “mission impossible”, chances are you own a web site. Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.  (Update a dozen years later…now it is RankBrain, Knowledge Graph, and a slew of algorithm updates named after animals that start with the letter “p”.)…
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