I’m happy to be invited to speak at an event for the American Marketing Association (AMA) in April. The “Experience Design: The New Imperative” conference is scheduled for April 13-15, 2021.
I’m expected to speak on April 15. More details to come, including the talk title and time.
It’s been 10 years since my last talk for the AMA, when I delivered a webinar on how user centered web design techniques enhance online marketing. I’m thrilled the AMA remains focused on usability for marketers.
I’m excited at the opportunity to speak on accessibility and share my passion for embracing inclusive design practices that benefit everyone.
Let me convince you why.
Matt Bailey and I go way, way back to the early days of website design and marketing and have worked together on several big client projects. We have countless funny stories to tell.
When he invited me out for a series of podcast interviews, I accepted his offer. He and my husband, Eric, are good friends too. In fact, one year we took our entire family out in our motor home and camped at the Bailey’s during a July 4th holiday. My son set their house front porch on fire by accident with a firecracker.
This time, we left my kids home and traveled to spend a weekend with the Baileys again. We stayed in a nearby Victorian B&B, which inspired my husband to think about new ways of generating income with one’s property. Several months later, we bought a 5 acre farm and moved in just before Thanksgiving. (Weird how things happen.)
Anyway, Matt has a professional setup for podcasts. We did 5 sessions, on hot summer days, in the comfort of his podcast sound booth that he built. We had a blast telling stories and he guided the discussions so that they are easy to listen to and interesting enough to want to (this is based on the feedback we got.)
We discussed usability, seo, clients, horror stories, accessibility and I did my best to control my giggling. Please let Matt know if you like the podcasts. I’d like to go out there again.
Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years – each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice – immediately!
Social Media Magic Presents
How to Increase Website Conversions for Your Small Business Website
Presented by Kim Krause Berg, Website Usability Consultant and President, Creative Vision Web Consulting, LLC
When: September 30, 2015, 9:30am – 11:00am; Kim’s talk begins when everyone has arrived and is 15 minutes. Where: The Zen Den, 20 Donaldson St., Doylestown, PA Why: Sales down? Traffic low? Not enough subscribers? Low membership? Is your website ready for the holiday season? How: 15 Minute FREE presentation What: You will get access to several free publications and checklists for additional support. Who: Targeted to local business owners with websites. Hosts: Edie Weinstein, Opti-Mystical and Lisa Bustamante, SpiritualFitnessontheGo Bucks County native, Kim Krause Berg, has been building and testing websites and software applications since 1995. Her professional roots are in search engine optimization, before turning to usability and human factors design in 2001. She is known as a pioneer who coined the term “Holistic SEO and Usability”, which is the natural blending of online marketing and user centered design. She is a conference speaker, industry columnist, community founder and teaches basic website usability at the SearchEngineCollege. Her brief talk will provide an introduction into persuasive web design and its importance to your revenue stream, business requirements and website visitors. Bring a notepad because she has endless tips to share. You will receive access to free documents containing resources and additional expert advice. There is no fee to you. RSVP or Learn More About Social Media Magic
To learn more:
Creativevisionwebconsulting.com About Kim Kim’s insights into the user experience are spot on. She is amazing at what she does and a pioneer in the realm of user experience. The only way you haven’t heard of Kim yet is if you just started out. Kim’s current focus in the search engine-marketing world is bridging the gap between the seo world and the usability world. She is a known advocate to improve search visibility in order to convert that searcher to a buyer (or a desired action).