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On:
In: Conversions and Persuasive Design, Usability, Web Design

There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom.  Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and… Continue Reading This Is The Website That Never EndsRead More →

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On:
In: Podcasts, Talks, Usability

Matt Bailey and I go way, way back to the early days of website design and marketing and have worked together on several big client projects. We have countless funny stories to tell. When he invited me out for a series of podcast interviews, I accepted his offer. He and my husband, Eric, are good friends too. In fact, one year we took our entire family out in our motor home and camped at the Bailey’s during a July 4th holiday. My son set their house front porch on fire by accident with a firecracker. This time, we left my kids home and traveled to… Continue Reading Matt Bailey’s Usability Podcast Series with Kim Krause BergRead More →

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On:
In: Accessibility, Podcasts, Usability

The following podcasts are interviews where I discuss usability, accessibility, SEO and how it is applied to websites. The podcasts are lively, informative and contain resources and tips. Dan Shure EvolvingSEO Experts on the Wire  UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues. That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs. UX & ACCESSIBILITY – ESSENTIAL LESSONS FOR SEOS W/KIM KRAUSE BERG Matt Bailey Endless Coffee Cup Series… Continue Reading Kim Krause Berg Usability PodcastsRead More →

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On:
In: Usability, User Testing

If you have ever used a website and become frustrated with it, you know first hand why a usability site audit is necessary. And, because there are so many websites that are difficult to use, you may not be surprised to learn it was never tested to begin with. Every website has a short shelf life. During the 1990’s when website design was in the exploratory stages the common mantra was “build it and they will come”. They did because there was no other place to go and if you were lucky to be the first website, you could get away with imperfections. This is… Continue Reading Why Do I Need a Usability Site Audit?Read More →