• Usability,  Web Design,  Website Planning

    The Value of Web Site Reviews

    If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would be a great task scenario for an app, or web page readability test for someone wearing prescription glasses that…

  • AEO,  Search engine industry,  Usability

    Adding Relevancy to Your AEO for SEO Strategy

    AEO is one of the latest buzzwords used by digital marketers focused on search engine rank. Answer Engine Optimization (AEO) brings SEO one step closer to usability and accessibility territories. I was invited to substitute for Marie Hayes, a long time friend in the SEO industry, for a series of webinars out of SEMRush, makers of SEO tools, training and well written educational blog. The topic is AEO for SEO, which would normally not be in my wheelhouse. However, the master mind of the website series, Jason Barnard,  in his investigation into AEO, realized that optimization for answers is powerless without adding human elements to the search engine algorithms. In other words, this is a continuation, if not a robust…

  • Conversions and Persuasive Design,  Usability,  Web Design

    This Is The Website That Never Ends

    table with flowers

    There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom.  Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and on my friend Some people started singing it Not knowing what it was But people…

  • Podcasts,  Talks,  Usability

    Matt Bailey’s Usability Podcast Series with Kim Krause Berg

    Podcast Logo

    Matt Bailey and I go way, way back to the early days of website design and marketing and have worked together on several big client projects. We have countless funny stories to tell. When he invited me out for a series of podcast interviews, I accepted his offer. He and my husband, Eric, are good friends too. In fact, one year we took our entire family out in our motor home and camped at the Bailey’s during a July 4th holiday. My son set their house front porch on fire by accident with a firecracker. This time, we left my kids home and traveled to spend a weekend with the Baileys again. We stayed in a nearby Victorian B&B, which…