An empty desk for thinking

The holistic approach is a simple concept. It says to us, “Create, develop and market with empathy for all people.” The heavens opened to me several months into my new position as a software QA usability engineer after overhearing a salesman marketing a project I knew was a wreck. It was a website I was assigned to help design, but my usability recommendations were ignored. By the time it entered the development phase, I was chosen for a newly formed software QA team that needed a usability person. My duty was to prove it was defective, failed UX standards and missed the business requirements. That I was… Continue Reading Empathy for the SearcherRead More →

Kim and Matt during podcast

In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first… Continue Reading Kim Krause Berg Podcast Series and New Column NewsRead More →

tablet and cellphone

Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design.  The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users.  According to Google, most people perform searches from a mobile device.  More people “Ask Google” or talk directly to their cell phone when searching.  Cell phones are used as assistants and with Bluetooth technology, enable the listening of music in vehicles, listening to a book being read or talking while driving. If your company wishes to be ADA compliant, mobile’s… Continue Reading User Experience Factors To Consider For Mobile DesignRead More →

Woman on street with cell phone

I propose a new job description called “Real Life User Experience Testing”, whose role is to assist  software and website developers by luring them away from the white board and drop them into reality. I think about real life user experiences because I watch your software in use and wonder why you didn’t. Every company that plans, designs, builds and markets products associated with computers relies on tools and specific methodologies for testing performed in-house. From the day ideas are born and scribbled on white boards or napkins at the bar after a few beers, the journey begins. Investors are contacted, or at least fantasized about. Overtime is demanded by… Continue Reading Web and Software Developers: Step Away From the Keyboard and Watch UXRead More →