• Accessibility,  Usability

    Choosing to Prevent People From Using Your Website

    Sign that lists people the website is not designed for.

    The sign on the glass entrance doorway to the store made it very clear who they refused to serve. “No shoes, no shirt, no service,” became so prevalent that most people know to wear shoes and a shirt if they want to buy a soda and chocolate bar. Stores used to say they only served white people. Today, some businesses may not hire employees based on religious preferences, gender identification or sexual preference. Several companies publicly state they will not sell to specific groups of people they dislike. For these companies, an executive decision is made to deny service to groups of people. It is their right to discriminate they claim, and they will take that right to choose to…

  • Accessibility,  Usability

    Accessibility and Increasing Conversions

    Glasses held up against a sky view of a city.

    One of the best takeaways readers enjoyed from my recent articles published at the Search Engine Journal was simple logic for increasing website conversions. While You’re Here, Go There Now The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step. Optimize Your CTA: Better Alternatives to ‘Click Here’ How do you prevent your company from being a target for a website accessibility ADA lawsuit? Some judges have ruled that the lack of regulation or legal standards for website accessibility does not mean that accessibility should be ignored. How Your Company Can Prevent ADA Website Accessibility Lawsuits Next month, my topic is specifically…

  • Accessibility,  Hochman Consultants,  Usability

    How To Hire Kim Krause Berg For Usability and Accessibility Site Reviews

    A sidewalk with writing on it that says Passion Led Us Here

    Last month I partnered with internet marketing company, Hochman Consultants, as a part-time Senior Consultant to add usability and accessibility services for their clients.   Since this is new, I felt I might take some time to answer your questions about how and where to hire me for usability and accessibility site reviews. What is the Main Reason for Joining Hochman Consultants? As an independent consultant I am a third party vendor for agencies in need of website usability assistance. Building and promoting a website is not a one-person job anymore. The technology changed quickly, creating the need for more skills. Internet marketing has grown into its own industry, with branches for people and companies to specialize in, such as…

  • Conversions and Persuasive Design,  Usability,  Website Planning

    Human Behavior & Performance Data: Lessons from Trees

    A field with trees and green grass.

    In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller and expanded its roots deeper into…