• Podcasts,  Talks,  Usability

    Matt Bailey’s Usability Podcast Series with Kim Krause Berg

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    Matt Bailey and I go way, way back to the early days of website design and marketing and have worked together on several big client projects. We have countless funny stories to tell. When he invited me out for a series of podcast interviews, I accepted his offer. He and my husband, Eric, are good friends too. In fact, one year we took our entire family out in our motor home and camped at the Bailey’s during a July 4th holiday. My son set their house front porch on fire by accident with a firecracker. This time, we left my kids home and traveled to spend a weekend with the Baileys again. We stayed in a nearby Victorian B&B, which…

  • Accessibility,  Podcasts,  Usability

    Kim Krause Berg Usability Podcasts

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    The following podcasts are interviews where I discuss usability, accessibility, SEO and how it is applied to websites. The podcasts are lively, informative and contain resources and tips. Dan Shure EvolvingSEO Experts on the Wire  UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues. That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs. UX & ACCESSIBILITY – ESSENTIAL LESSONS FOR SEOS W/KIM KRAUSE BERG Matt Bailey Endless Coffee Cup Series Matt Bailey and I go way, way back to the early days of website design…

  • Usability,  User Testing

    Why Do I Need a Usability Site Audit?

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    If you have ever used a website and become frustrated with it, you know first hand why a usability site audit is necessary. And, because there are so many websites that are difficult to use, you may not be surprised to learn it was never tested to begin with. Every website has a short shelf life. During the 1990’s when website design was in the exploratory stages the common mantra was “build it and they will come”. They did because there was no other place to go and if you were lucky to be the first website, you could get away with imperfections. This is no longer the case. For the past 20 years web designers, programmers and marketers have…

  • Search Behavior,  Usability

    Empathy for the Searcher

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    The holistic approach is a simple concept. It says to us, “Create, develop and market with empathy for all people.” The heavens opened to me several months into my new position as a software QA usability engineer after overhearing a salesman marketing a project I knew was a wreck. It was a website I was assigned to help design, but my usability recommendations were ignored. By the time it entered the development phase, I was chosen for a newly formed software QA team that needed a usability person. My duty was to prove it was defective, failed UX standards and missed the business requirements. That I was on the shit-list of the marketing department would be something I needed to learn to…