Website Accessibility and Do Not Enter Signs

Website Accessibility and Do Not Enter Signs

 

The sign on the glass entrance doorway to the store made it very clear who they refused to serve. “No shoes, no shirt, no service,” became so prevalent that most people know to wear shoes and a shirt if they want to buy a soda and chocolate bar. Stores used to say they only served white people. Today, some businesses may not hire employees based on religious preferences, gender identification or sexual preference. Several companies publicly state they will not…
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Accessibility and Increasing Conversions

Accessibility and Increasing Conversions

 

One of the best takeaways readers enjoyed from my recent articles published at the Search Engine Journal was simple logic for increasing website conversions. While You’re Here, Go There Now The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step. Optimize Your CTA: Better Alternatives to ‘Click Here’ How do you prevent your company from being a target for a website accessibility…
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How To Hire Kim Krause Berg For Usability and Accessibility Site Reviews

How To Hire Kim Krause Berg For Usability and Accessibility Site Reviews

 

Last month I partnered with internet marketing company, Hochman Consultants, as a part-time Senior Consultant to add usability and accessibility services for their clients.   Since this is new, I felt I might take some time to answer your questions about how and where to hire me for usability and accessibility site reviews. What is the Main Reason for Joining Hochman Consultants? As an independent consultant I am a third party vendor for agencies in need of website usability assistance.…
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Human Behavior & Performance Data: Lessons from Trees

Human Behavior & Performance Data: Lessons from Trees

 

In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst…
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