Category: Usability

The sign on the glass entrance doorway to the store made it very clear who they refused to serve. “No shoes, no shirt, no service,” became so prevalent that most people know to wear shoes and a shirt if they want to buy a soda and chocolate bar. Stores used to say they only served white people. Today, some businesses may not hire employees based on religious preferences, gender identification or sexual preference. Several companies publicly state they will not…
Continue reading Website Accessibility and Do Not Enter Signs

One of the best takeaways readers enjoyed from my recent articles published at the Search Engine Journal was simple logic for increasing website conversions. While You’re Here, Go There Now The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step. Optimize Your CTA: Better Alternatives to ‘Click Here’ How do you prevent your company from being a target for a website accessibility…
Continue reading Accessibility and Increasing Conversions