• Accessibility,  From Kim,  Internet Marketing,  Usability

    Kim Krause Berg Podcast Series and New Column News

    Kim and Matt during podcast

    In July 2017 I traveled to Ohio on the invitation of well-known author, speaker and teacher, Matt Bailey of Site Logic Marketing to be interviewed on usability. Over several days we chatted about the old days of the Internet and our career involvement in the SEO and Usability industries.  Matt creates easy listening podcasts. I was excited to be considered for his Endless Coffee Cup Podcast project. The result are a series of 4 or 5 podcasts. The conversation is relaxed, fun, and educational. If you own a website or work on one, you may find many ideas and inspiration. The following are the first released in a series of podcast discussions usability, web design, SEO, accessibility, testing and more…

  • Mobile Experience,  Usability,  Website Planning

    User Experience Factors To Consider For Mobile Design

    tablet and cellphone

    Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design.  The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users.  According to Google, most people perform searches from a mobile device.  More people “Ask Google” or talk directly to their cell phone when searching.  Cell phones are used as assistants and with Bluetooth technology, enable the listening of music in vehicles, listening to a book being read or talking while driving. If your company wishes to be ADA compliant, mobile’s text to voice apps are a desirable option.  In fact, accessibility for mobile is expected…

  • Usability,  User Testing

    Web and Software Developers: Step Away From the Keyboard and Watch UX

    Woman on street with cell phone

    I propose a new job description called “Real Life User Experience Testing”, whose role is to assist  software and website developers by luring them away from the white board and drop them into reality. I think about real life user experiences because I watch your software in use and wonder why you didn’t. Every company that plans, designs, builds and markets products associated with computers relies on tools and specific methodologies for testing performed in-house. From the day ideas are born and scribbled on white boards or napkins at the bar after a few beers, the journey begins. Investors are contacted, or at least fantasized about. Overtime is demanded by everybody. Test plans are written. User personas are developed. Salespeople write press releases. Business analysis,…

  • Memory Lane,  Usability

    From User Interface Engineer to Usability Testing

    Screenshot from video

    The process of moving from user interface design to usability testing signaled a major turning point in my career. I had been designing websites since 1995 and freelancing in SEO, and on January 2, 2000 began my dream job as a user interface engineer for a famous “dotcom” company. We hand coded hundreds of websites, including our own company site.  Several months later the company opted to change its focus to software application development, while still holding on to the website side. I was moved to a newly created department and that was when my career took a completely different turn. I had found my passion.  This is a brief story about how that happened.