Why Do I Need a Usability Site Audit?

Why Do I Need a Usability Site Audit?

 

If you have ever used a website and become frustrated with it, you know first hand why a usability site audit is necessary. And, because there are so many websites that are difficult to use, you may not be surprised to learn it was never tested to begin with. Every website has a short shelf life. During the 1990’s when website design was in the exploratory stages the common mantra was “build it and they will come”. They did because…
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Web and Software Developers: Step Away From the Keyboard and Watch UX

Web and Software Developers: Step Away From the Keyboard and Watch UX

 

I propose a new job description called “Real Life User Experience Testing”, whose role is to assist  software and website developers by luring them away from the white board and drop them into reality. I think about real life user experiences because I watch your software in use and wonder why you didn’t. Every company that plans, designs, builds and markets products associated with computers relies on tools and specific methodologies for testing performed in-house. From the day ideas are born and scribbled on…
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Google Mobile Friendly Does Not Mean User Friendly

Google Mobile Friendly Does Not Mean User Friendly

 

Google’s announcement that websites must pass its mobile device test has everyone in a panic. However, in the effort to redesign websites to meet this new criteria, user experience is not improving. In fact, some companies are destroying the usability of their desktop layouts while trying to adapt to Responsive design specifications.  And worse, basing mobile tests on what Google says passes its mobile readiness does not automatically translate to a better user experience on all mobile devices. Do I…
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User Testing Provides Specific Insight and Data

User Testing Provides Specific Insight and Data

 

Finding user testing to be out of the question for most companies, I decided to find a way to make an affordable user testing option for any website owner curious about their website visitors’ experience. Google Analytics tells one side of the story.  Heatmaps and click track studies provide more clues, such as where visitors are looking on a page and what buttons and links they follow.  Page load times, page abandonment rates, time on site, top keywords and top…
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