• Conversions and Persuasive Design,  Usability,  Web Design

    Discover Your Website Performance Pain Points

    If you rely on tools to test your website or application, you may never find what confused your users. Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car breaks down on the way to work and the driver must search for a local automotive service business. If you’re the owner of an automotive service station website, you need…

  • Screenshot of my first Gutenberg post.
    Accessibility,  From Kim,  Web Design

    Still Building Websites Like It’s 1995

    Somewhere in my pile of web junk, countless desktops, laptops, tablets and Kindles later, is a picture of me using my first PC in the kitchen of my old townhouse. My parents and the guy who would later become my husband (for which I had NO idea at the time that was in my future!), were standing behind me. I must have been showing them how I would unplug the house landline, dial up AOL with the 9600 baud modem, screech and cringe at the noise until AOL connected me to the world and then I could email or work on my first website, called Dancing Thunder’s Playground. It was 1995. I was surrounded by books on HTML, PERL and…

  • Usability,  Web Design,  Website Planning

    The Value of Web Site Reviews

    If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would be a great task scenario for an app, or web page readability test for someone wearing prescription glasses that…

  • table with flowers
    Conversions and Persuasive Design,  Usability,  Web Design

    This Is The Website That Never Ends

    There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom.  Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and on my friend Some people started singing it Not knowing what it was But people…