• Usability,  Web Design,  Website Planning

    The Value of Web Site Reviews

    If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would be a great task scenario for an app, or web page readability test for someone wearing prescription glasses that…

  • Accessibility,  Website Planning

    Removing Barriers to Your Websites and Software

    Barriers, walls, and division tactics may appear to be the new society norm, but simmering underneath are companies and people throwing open their doors to everyone wanting to work, learn, and contribute in positive ways. Not everyone has the desire to plug in to life. Sometimes it takes a traumatic event to push past what you know and believe. For those of you who develop software and online apps, design websites or create digital marketing strategies, one area you are not often taught enough about is how to break down barriers and open up full access and reach. It’s not something taken seriously unless an event occurs, like a lawsuit or public customer complaint. Typically, from the first team gathering…

  • Mobile Experience,  Usability,  Website Planning

    User Experience Factors To Consider For Mobile Design

    tablet and cellphone

    Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design.  The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users.  According to Google, most people perform searches from a mobile device.  More people “Ask Google” or talk directly to their cell phone when searching.  Cell phones are used as assistants and with Bluetooth technology, enable the listening of music in vehicles, listening to a book being read or talking while driving. If your company wishes to be ADA compliant, mobile’s text to voice apps are a desirable option.  In fact, accessibility for mobile is expected…

  • Mobile Experience,  Website Planning

    First Steps in Decision Making for Mobile Design

    tablet and cellphone

    Part two of the three part series,  “Why Do I Need a Mobile Website”. The first step is performance testing your existing website.  Automated tools for mobile acceptance from Google and Bing are provided by both search engines. However, there only 4 criteria required to pass and they are server side.  The tests don’t validate if the mobile page meets the requirements of your target market, user personas, accessibility or business goals for mobile experiences. More testing is a logical recommendation.  To understand how your intended website visitors add an item to a shopping cart, fill out a form, searches for a product or if they read an entire article from their mobile device, there are additional sources and test…