• Conversions and Persuasive Design,  Usability,  Website Planning

    Human Behavior & Performance Data: Lessons from Trees

    A field with trees and green grass.

    In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller and expanded its roots deeper into…

  • Conversions and Persuasive Design,  Hochman Consultants,  Usability,  Website Planning

    Is Your Website Rocking It?

    Woman jumping into the air wearing blue jeans with holes in the knees.

    Websites and a good pair of blue jeans have something in common. Unless we ask for validation, we aren’t really sure if either looks good. We may love how we look in tight jeans or straight leg or shredded knees jeans but have no idea if the cut is flattering or is the right choice for a date or meeting someone for the first time. The same is true for owning a website. We may love the design and think our web designer made choices that are in our best interests, but the truth is that unless your website is designed, built and tested by a professional with years of experience and skills out the wazoo, you have no valid…

  • Usability,  Web Design,  Website Planning

    The Value of Web Site Reviews

    If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would be a great task scenario for an app, or web page readability test for someone wearing prescription glasses that…

  • Accessibility,  Website Planning

    Removing Barriers to Your Websites and Software

    Barriers, walls, and division tactics may appear to be the new society norm, but simmering underneath are companies and people throwing open their doors to everyone wanting to work, learn, and contribute in positive ways. Not everyone has the desire to plug in to life. Sometimes it takes a traumatic event to push past what you know and believe. For those of you who develop software and online apps, design websites or create digital marketing strategies, one area you are not often taught enough about is how to break down barriers and open up full access and reach. It’s not something taken seriously unless an event occurs, like a lawsuit or public customer complaint. Typically, from the first team gathering…