• tablet and cellphone
    Mobile Experience,  Website Planning

    First Steps in Decision Making for Mobile Design

    Part two of the three part series,  “Why Do I Need a Mobile Website”. The first step is performance testing your existing website.  Automated tools for mobile acceptance from Google and Bing are provided by both search engines. However, there only 4 criteria required to pass and they are server side.  The tests don’t validate if the mobile page meets the requirements of your target market, user personas, accessibility or business goals for mobile experiences. More testing is a logical recommendation.  To understand how your intended website visitors add an item to a shopping cart, fill out a form, searches for a product or if they read an entire article from their mobile device, there are additional sources and test…

  • Taking notes
    Mobile Experience,  Website Planning

    Why Do I Need a Mobile Web Site?

    Web design for mobile friendly web pages is not new. In fact, it’s ancient history. And while most companies slept through mobile design, Google decided the future is “mobile first”. In 2016 Google did two things to wake up the world to the realities of the mobile user experience. They began with an automated mobile testing tool that anyone can use for free. Next, they sent website owners, with accounts in Google’s Webmaster Tools service, warning notices that their pages failed Google’s internal mobile tests. And P.S., if you don’t fix the issues, Google might not continue to crawl or rank your pages. The response to the news and warnings varied from panic and hysteria to outright denial. “My website…

  • Laptop on desk
    Usability,  Website Planning

    What Every Website Owner Needs to Know Before They Build a Website

    40 Critical Questions to Ask Before You Build a Website (or Hire Someone to Create It For You) The information and checklists you will find below are written with the hope that you never suffer the kinds of stories I’ve listened to from my clients year after year. They have said they wish that someone had prepared them for what they were about to do. Here is what they should have been told. Look before you leap. Be prepared. Be smart. Listen to expert advice. Don’t panic. Get organized. Of these, I have learned that being organized is the number one reason why some websites are successful while others are not. Not being organized means that everything, from planning a website…

  • Laptop on desk
    Blog,  Internet Marketing,  Usability,  Website Planning

    What Does It Mean to Have a Website?

    For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog but once the content is on the website, they believe the job is finished. A company considering hiring web design help knows the ins and outs of website design and marketing and more importantly, have skilled staff trained to know…