• Blog,  Internet Marketing,  Usability,  Website Planning

    What Does It Mean to Have a Website?

    Laptop on desk

    For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog but once the content is on the website, they believe the job is finished. A company considering hiring web design help knows the ins and outs of website design and marketing and more importantly, have skilled staff trained to know…

  • Blog,  Tips,  Usability,  Website Planning

    How Much Does It Cost To Have a Website?

    Laptop with flowers next to it.

    More people want their own website today than ever before.  The first question they ask is “How much does it cost to have a website?”  It depends on the type of website, who it is for and whether or not you want it built properly. The Education of a Website Owner I’ve never met a prospective client who understands what it means to create, own, promote and maintain a website. A Typical Meeting When I meet with someone interested in starting a website, it soon becomes clear they have no idea what they are asking for.  Here is an example of a typical conversation: Me – “What kind of website do you want?” They – “I want to sell my products…

  • Blog,  Website Planning

    My Friend Made My Website (Was That Wise?)

    Hand with tablet at table with tea.

    I was sipping tea at a nearby café when an acquaintance walked in, spotted me, came over and we got to chatting about her new website.  “A friend made my website,” she said proudly. “Can you look at it?” This conversation has been repeated hundreds of times in the 20 years since I chose website work as a career.  It’s like the moment somebody learns you are a doctor or massage therapist, and you are asked to “look” at something.  There’s no way to diagnose a website, weird spot on a cheek or pain upon bending without having additional information. I bring up my favorite browser on my smartphone, type in the URL and put on my best straight face.  Experience with…

  • Blog,  Internet Marketing,  Website Planning

    Web Marketing Checklist For Site Owners on Strict Budgets

    Woman with hands on keyboard on cluttered desk.

    Checklists for website owners on strict budgets are life savers.  Digital marketing, search engine marketing, off-line marketing, social media marketing and more are terms you may hear, but don’t understand. What kinds of marketing do you need? Is it something you can do or teach yourself? Take a breath.  You are absolutely not alone and help is out there.  Affordable, expert, generous, accurate help. While I strongly encourage hiring a professional internet marketer, some experts can be expensive.  When I was starting out I relied on free help and generous people willing to mentor me.  However, that was 20 years ago.  In those days, more people were learning together.  There was value in sharing our discoveries in forums and less…