• Laptop with flowers next to it.
    Blog,  Tips,  Usability,  Website Planning

    How Much Does It Cost To Have a Website?

    More people want their own website today than ever before.  The first question they ask is “How much does it cost to have a website?”  It depends on the type of website, who it is for and whether or not you want it built properly. The Education of a Website Owner I’ve never met a prospective client who understands what it means to create, own, promote and maintain a website. A Typical Meeting When I meet with someone interested in starting a website, it soon becomes clear they have no idea what they are asking for.  Here is an example of a typical conversation: Me – “What kind of website do you want?” They – “I want to sell my products…

  • Hand with tablet at table with tea.
    Blog,  Website Planning

    My Friend Made My Website (Was That Wise?)

    I was sipping tea at a nearby café when an acquaintance walked in, spotted me, came over and we got to chatting about her new website.  “A friend made my website,” she said proudly. “Can you look at it?” This conversation has been repeated hundreds of times in the 20 years since I chose website work as a career.  It’s like the moment somebody learns you are a doctor or massage therapist, and you are asked to “look” at something.  There’s no way to diagnose a website, weird spot on a cheek or pain upon bending without having additional information. I bring up my favorite browser on my smartphone, type in the URL and put on my best straight face.  Experience with…

  • Woman with hands on keyboard on cluttered desk.
    Blog,  Internet Marketing,  Website Planning

    Web Marketing Checklist For Site Owners on Strict Budgets

    Checklists for website owners on strict budgets are life savers.  Digital marketing, search engine marketing, off-line marketing, social media marketing and more are terms you may hear, but don’t understand. What kinds of marketing do you need? Is it something you can do or teach yourself? Take a breath.  You are absolutely not alone and help is out there.  Affordable, expert, generous, accurate help. While I strongly encourage hiring a professional internet marketer, some experts can be expensive.  When I was starting out I relied on free help and generous people willing to mentor me.  However, that was 20 years ago.  In those days, more people were learning together.  There was value in sharing our discoveries in forums and less…

  • Blog,  Website Planning

    What Do I Need to Know About Owning a Website?

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What used to be a simple case of learning HTML in 1995 is now an exercise that requires HTML5, CSS3, JavaScript, a database, and PHP. This code has to work in all browsers, all operating systems, and on all computer devices no matter what size the screen is.  If you want an ecommerce website, find the shopping cart that works with your website.  If you want to incorporate a custom software application, call a programmer. If you want your web pages to appear in Google’s mobile device search engine, it has to pass their mobile test.  If you want to rank well in any search engine results, you need to…