• Blog,  Website Planning

    That Little Website Planning Detail Called Requirements Gathering

    A funny thing happened on her way to getting her website built, said my new client. They were asking her questions she was unprepared to answer. She was surprised at the enormous undertaking she had started.  Who ever thought owning a website for a small business would be so time consuming and confusing?  Not to mention expensive. They are nickel and diming me, she feared.  She didn’t like their mockup, but had trouble conveying to the designers why, because for starters, they were expected to be the experts.  She felt awkward asking her questions.  Was she qualified to ask them?  Maybe they really did know what they were doing and she was being a pain. She was so uncomfortable with…

  • Blog,  Usability,  Website Planning

    Why Websites and Applications Fail User Experience Design

    Have you tried to use a new website while in a hurry? What about using someone else’s smartphone with a different operating system in a stressful environment? It is painfully clear to most of us that website designers and software application developers do not test websites and applications in different real-world environments.  In fact, most website and software application requirements documents exclude sections that cover where, how, why, and when their end users will use their end product.  The marketing department demands to know who will use a website or application because they need to know who to sell it too, but this is unfortunately as far as they are willing to plan for. The Race to Place a Bet…

  • Usability,  Website Planning

    25 Reasons Not To Get a Website Usability Site Audit

    There’s nothing quite like the perfect website.  Search engines honor it with high rank and it performs exquisitely on demand for everyone who visits it. In fact, your website exceeds your wildest expectations.  Should someone even hint that it might benefit from a check-up such as a website usability site audit, mobile testing or worse, user testing, you shake your head in disbelief that anyone could be so cruel to suggest such a terrible idea.  Your web pages are perfection. So how do you respond to that pesky person who insults you by recommending that your website be tested or audited?  Here are some ideas to arm yourself with. Your web site’s code is up to date and meets today’s…

  • Website Planning

    How Do I Own a Successful Website?

    The truth about owning a website is hidden from advertising campaigns and companies that promise cheap and easy site ownership. If you want to know what owning a website really means, read on. Websites Are Not Easy to Build The most common myth about websites is that they are easy to make.  This has never been true.  Even during the days of WYSIWYG software like FrontPage, and today’s newer versions of cut and paste design, the risk is sloppy code. Unless you know what HTML5, PHP, JavaScript, CSS3 and programming languages are, you will never know if the code used for your website is written correctly for all browsers, devices and operating systems. It’s common for new website owners to…