Kim Krause Berg, CPACC Accessibility and QA Analyst, Accessibility, BM Technologies, Inc. (BMTX) f/k/a BankMobile, owns Creative Vision Web Consulting, LLC, where she has provided website consulting services that take advantage of over 25 years’ experience in website usability, user experience, accessibility, information architecture, mobile design, user testing, software application functional and usability testing and organic SEO.
An early pioneer in search engine optimization techniques in the late 1990’s, her passion for user experience became known as Holistic UX and SEO. Today she specializes in website accessibility and works full time for BMTX as a QA Analyst specializing in web accessibility. She earned the highly distinguished IAAP CPACC Certification and is a featured speaker and writer with an esteemed reputation.
An early adapter of blending SEO and UX methodologies, she launched Cre8pc.com (decommissioned) in 1996 as a search engine optimization teaching site. Trained in Human Factors in 2000, Kim created and taught what she called, “Holistic UX and SEO”, which included accessibility with persuasive user focused design practices. In 1998, she founded Cre8asiteforums, the first forums to discuss usability and accessibility topics. It was closed May 25, 2018.
Kim is a writer, speaker and taught Basic Website Usability at the now closed Search Engine College for 12 years.
“The entire industry (especially as Google has evolved in recent years) understands and is vocalizing the importance of the ideas Kim has been trying to present for almost two decades, but they are still behind the curve when it comes to actually bothering put what they are preaching into practice.” — Stockbridge Truslow
Not So Brief
One day in 1995 a neighbor showed me AOL (American Online) and how he could talk to anyone in the world simply by calling a phone number. I was in the process of a mediated divorce, with two small children and no job. On that day, I decided to teach myself how to make websites. A few months later, I was hired by a local company to build and promote 13 websites. I was chosen for the job because I created an animated version of their company mascot and sent that along with my thank you letter following my job interview. By 2000 I had worked for Unisys on their three company global Intranets, built a freelance SEO business and was a User Interface Engineer for VerticalNet. It was while there that I was selected to be trained in usability by a Human Factors Ph.D. and asked to develop methodology for software application usability QA testing.
The dot com “crash” caused the demise of that once great company, and 6 hours after my lay-off, I was hired by AT&T WorldNet to perform usability testing and design support as a sub-contractor and have been providing consulting services ever since. I have delivered talks at search engine marketing conferences on the relationship between SEO and web site usability, conducted workshops for clients, written for a large number of websites and in 2004 created a course on usability for Search Engine College. I wrote two ebooks for Internet Marketing Ninjas in September 2014, called “How To Pump Up Your Web Site For Increase Conversions”and “The Secret to Natural Website Conversions”.