Kim Krause Berg owns Creative Vision Web Consulting, LLC, a provider of services that take advantage of over 20 years’ experience in usability, user experience, accessibility, information architecture, mobile design, user testing, software application functional and usability testing and organic SEO.
An early adapter SEO and UX methodologies, she launched Cre8pc.com (decommissioned) in 1996 as a search engine optimization teaching site. Trained in Human Factors in 2000, Kim created and taught what she called, “Holistic UX and SEO“. In 1998, she founded Cre8asiteforums, the first forums to discuss usability and accessibility topics. It was closed May 25, 2018.
Her extensive work experience in software testing, internet marketing, human factors, accessibility testing, information architecture and web design is rare. Kim is a columnist, speaker and taught Basic Website Usability at the now closed Search Engine College for 12 years. In April 2019 she joined Hochman Consultants as a Consultant focused on usability, accessibility and conversions site audits and web design support.
How I Started
One day in 1995 a neighbor showed me AOL (American Online) and how he could talk to anyone in the world simply by calling a phone number. I was in the process of a mediated divorce, with two small children and no job. On that day, I decided to teach myself how to make websites. A few months later, I was hired by a local company to build and promote 13 websites. I was chosen for the job because I created an animated version of their company mascot and sent that along with my thank you letter following my job interview. By 2000 I had worked for Unisys on their three company global Intranets, built a freelance SEO business and was a User Interface Engineer for VerticalNet. It was while there that I was selected to be trained in usability by a Human Factors Ph.D. and asked to develop methodology for software application usability QA testing.
The dot com “crash” caused the demise of that once great company, and 6 hours after my lay-off, I was hired by AT&T WorldNet to perform usability testing and design support as a sub-contractor and have been providing consulting services ever since. I have delivered talks at search engine marketing conferences on the relationship between SEO and web site usability, conducted workshops for clients, written for a large number of websites and in 2004 created a course on usability for Search Engine College. I wrote two ebooks for Internet Marketing Ninjas in September 2014, called “How To Pump Up Your Web Site For Increase Conversions”and “The Secret to Natural Website Conversions”.
Hobbies and Life
An avid photographer, Kim loves to spend time in her gardens, caring for her retired racehorse, Germaniac, and working her family’s farm.
In the Fall of 2017 her family purchased a small 5-acre Bucks County farm with a 200 year old barn that needs saving. We plan on renovating it for educational and workshop use, as well as expanding my hobby business, known as DancingTimber.com
My personal story about how I started my career was written about in
Danny Sullivan Was My Life Line, Literally