• AEO,  Search engine industry,  Usability

    Adding Relevancy to Your AEO for SEO Strategy

    AEO is one of the latest buzzwords used by digital marketers focused on search engine rank. Answer Engine Optimization (AEO) brings SEO one step closer to usability and accessibility territories. I was invited to substitute for Marie Hayes, a long time friend in the SEO industry, for a series of webinars out of SEMRush, makers of SEO tools, training and well written educational blog. The topic is AEO for SEO, which would normally not be in my wheelhouse. However, the master mind of the website series, Jason Barnard,  in his investigation into AEO, realized that optimization for answers is powerless without adding human elements to the search engine algorithms. In other words, this is a continuation, if not a robust…