• AEO,  Search engine industry,  Usability

    Adding Relevancy to Your AEO for SEO Strategy

    AEO is one of the latest buzzwords used by digital marketers focused on search engine rank. Answer Engine Optimization (AEO) brings SEO one step closer to usability and accessibility territories. I was invited to substitute for Marie Hayes, a long time friend in the SEO industry, for a series of webinars out of SEMRush, makers of SEO tools, training and well written educational blog. The topic is AEO for SEO, which would normally not be in my wheelhouse. However, the master mind of the website series, Jason Barnard,  in his investigation into AEO, realized that optimization for answers is powerless without adding human elements to the search engine algorithms. In other words, this is a continuation, if not a robust…

  • Usability,  User Testing

    Why Do I Need a Usability Site Audit?

    Laptop on desk

    If you have ever used a website and become frustrated with it, you know first hand why a usability site audit is necessary. And, because there are so many websites that are difficult to use, you may not be surprised to learn it was never tested to begin with. Every website has a short shelf life. During the 1990’s when website design was in the exploratory stages the common mantra was “build it and they will come”. They did because there was no other place to go and if you were lucky to be the first website, you could get away with imperfections. This is no longer the case. For the past 20 years web designers, programmers and marketers have…

  • Search Behavior,  Usability

    Empathy for the Searcher

    An empty desk for thinking

    The holistic approach is a simple concept. It says to us, “Create, develop and market with empathy for all people.” The heavens opened to me several months into my new position as a software QA usability engineer after overhearing a salesman marketing a project I knew was a wreck. It was a website I was assigned to help design, but my usability recommendations were ignored. By the time it entered the development phase, I was chosen for a newly formed software QA team that needed a usability person. My duty was to prove it was defective, failed UX standards and missed the business requirements. That I was on the shit-list of the marketing department would be something I needed to learn to…