• Usability,  User Testing

    Web and Software Developers: Step Away From the Keyboard and Watch UX

    Woman on street with cell phone

    I propose a new job description called “Real Life User Experience Testing”, whose role is to assist  software and website developers by luring them away from the white board and drop them into reality. I think about real life user experiences because I watch your software in use and wonder why you didn’t. Every company that plans, designs, builds and markets products associated with computers relies on tools and specific methodologies for testing performed in-house. From the day ideas are born and scribbled on white boards or napkins at the bar after a few beers, the journey begins. Investors are contacted, or at least fantasized about. Overtime is demanded by everybody. Test plans are written. User personas are developed. Salespeople write press releases. Business analysis,…