Woman lying face down on a long table.
Writings by Kim Krause Berg

The User Is Out There

In the U.S., apart from federal, state, and local government websites which must meet Section 508 regulations, there are no enforceable ADA legal standards to follow for website accessibility. However, just because there is no straightforward set of legal requirements for website accessibility does not mean that your business will not be presented with a lawsuit. This has understandably raised alarm. Fortunately, there are standards in place that unifies development and allows the world to use web-based solutions with universally accepted protocols. We know these standards as the World Wide Web Consortium, or W3C. Accessibility guidelines are known as WCAG. As of 2018, we …
Hands with fingers touching.
I have struggled to pinpoint the pivotal moment when I became passionate about website usability and accessibility. It wasn’t my path. The company I worked for in the year 2000 was a hot internet sensation in its day, churning out hundreds of websites in various verticals.  Its stock prices hovered at $300 a share. Employees literally lined aisles and walls and were packed into several floors like sardines hooked up to desktop computers set up on shelves with barely enough elbow room between each person. I was lucky enough to be in a department where the user interface engineers had mammoth size monitors and actual desks …
If you rely on tools to test your website or application, you may never find what confused your users. Why do we expect website visitors to use untested websites? Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car …