Woman lying face down on a long table.
Writings by Kim Krause Berg

The User Is Out There

A sidewalk with writing on it that says Passion Led Us Here
Last month I partnered with internet marketing company, Hochman Consultants, as a part-time Senior Consultant to add usability and accessibility services for their clients.   Since this is new, I felt I might take some time to answer your questions about how and where to hire me for usability and accessibility site reviews. What is the Main Reason for Joining Hochman Consultants? As an independent consultant I am a third party vendor for agencies in need of website usability assistance. Building and promoting a website is not a one-person job anymore. The technology changed quickly, creating the need for more skills. Internet marketing has grown into its …
A field with trees and green grass.
In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers …
Woman jumping into the air wearing blue jeans with holes in the knees.
Websites and a good pair of blue jeans have something in common. Unless we ask for validation, we aren’t really sure if either looks good. We may love how we look in tight jeans or straight leg or shredded knees jeans but have no idea if the cut is flattering or is the right choice for a date or meeting someone for the first time. The same is true for owning a website. We may love the design and think our web designer made choices that are in our best interests, but the truth is that unless your website is designed, built and …