Woman lying face down on a long table.
Writings by Kim Krause Berg

The User Is Out There

If you rely on tools to test your website or application, you may never find what confused your users. Why do we expect website visitors to use untested websites? Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car …
Screenshot of my first Gutenberg post.
Somewhere in my pile of web junk, countless desktops, laptops, tablets and Kindles later, is a picture of me using my first PC in the kitchen of my old townhouse. My parents and the guy who would later become my husband (for which I had NO idea at the time that was in my future!), were standing behind me. I must have been showing them how I would unplug the house landline, dial up AOL with the 9600 baud modem, screech and cringe at the noise until AOL connected me to the world and then I could email or work on …
If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to determine the scope of a site audit. A quick “what do you think of my website?” approach helps the ego but isn’t helpful if the goal is to understand if the user interface is rendering properly on an iPhone on a park mountain while hiking a trail at dusk. That would …