Writings by Kim Krause Berg

The User Is Out There

AEO is one of the latest buzzwords used by digital marketers focused on search engine rank. Answer Engine Optimization (AEO) brings SEO one step closer to usability and accessibility territories. I was invited to substitute for Marie Hayes, a long time friend in the SEO industry, for a series of webinars out of SEMRush, makers of SEO tools, training and well written educational blog. The topic is AEO for SEO, which would normally not be in my wheelhouse. However, the master mind of the website series, Jason Barnard,  in his investigation into AEO, realized that optimization for answers is powerless without …
There continues to be ongoing confusion over whether or not websites must be ADA compliant in the USA, despite promises for clarity and guidance on accessibility guidelines from the government. Driven by an alarming number of ADA lawsuits in the online retail and financial sectors, many corporations opted to build accessibility into their websites from the ground up by following WCAG guidelines. However, without any legal reason to provide accessible web pages, it was too easy for most other companies not to. This opened the doors to lawyers who specialize in ADA lawsuits and litigation soared, creating what eventually became H.R. …
Barriers, walls, and division tactics may appear to be the new society norm, but simmering underneath are companies and people throwing open their doors to everyone wanting to work, learn, and contribute in positive ways. Not everyone has the desire to plug in to life. Sometimes it takes a traumatic event to push past what you know and believe. For those of you who develop software and online apps, design websites or create digital marketing strategies, one area you are not often taught enough about is how to break down barriers and open up full access and reach. It’s not something …