• Woman wearing glasses pointing to drawings on whiteboard.

    An Urgent Focus on Website Accessibility

    Website accessibility quietly lived alongside website usability for years until recent inclusive web design practices and giant leaps in computer technology made it possible for nearly everyone to use and enjoy the internet. This upped the game for website designers and developers. Now we must know how to make websites and mobile apps work for all kinds of people and all the ways they access the internet. Assistive devices such as screen readers, text to speech apps, audible books, mouse-less keyboard navigation and visual aids such as colors and font sizes are all tied to website accessibility design. Corporations are already well aware of the rise in website ADA accessibility lawsuits. While not new, the spike in the number of…

  • Accessibility,  Blog,  Conversions and Persuasive Design,  Usability

    Recent Articles by Kim Krause Berg on Usability, Conversions and Accessibility

    Web Design Ideas to Make a Great First Impression Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? How To Increase Website Conversions What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results you expect?  Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and…

  • Sign that lists people the website is not designed for.
    Accessibility,  Usability

    Website Accessibility and Do Not Enter Signs

    The sign on the glass entrance doorway to the store made it very clear who they refused to serve. “No shoes, no shirt, no service,” became so prevalent that most people know to wear shoes and a shirt if they want to buy a soda and chocolate bar. Stores used to say they only served white people. Today, some businesses may not hire employees based on religious preferences, gender identification or sexual preference. Several companies publicly state they will not sell to specific groups of people they dislike. For these companies, an executive decision is made to deny service to groups of people. It is their right to discriminate they claim, and they will take that right to choose to…

  • Glasses held up against a sky view of a city.
    Accessibility,  Usability

    Accessibility and Increasing Conversions

    One of the best takeaways readers enjoyed from my recent articles published at the Search Engine Journal was simple logic for increasing website conversions. While You’re Here, Go There Now The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step. Optimize Your CTA: Better Alternatives to ‘Click Here’ How do you prevent your company from being a target for a website accessibility ADA lawsuit? Some judges have ruled that the lack of regulation or legal standards for website accessibility does not mean that accessibility should be ignored. How Your Company Can Prevent ADA Website Accessibility Lawsuits Next month, my topic is specifically…