Woman lying face down on a long table.
Writings by Kim Krause Berg

The User Is Out There

Barriers, walls, and division tactics may appear to be the new society norm, but simmering underneath are companies and people throwing open their doors to everyone wanting to work, learn, and contribute in positive ways. Not everyone has the desire to plug in to life. Sometimes it takes a traumatic event to push past what you know and believe. For those of you who develop software and online apps, design websites or create digital marketing strategies, one area you are not often taught enough about is how to break down barriers and open up full access and reach. It’s not something …
A view of a bar from the ceiling looking down at customers.
It’s Friday night in a small town somewhere on earth. A website walks into a crowded pub, strolls over to the bar, orders a glass of water and doesn’t say hello to anyone. Another website, sitting two stools down, takes one last gulp of its dark beer, shares one last laugh with the dude sitting to his left and leaves his business card on the bar. Which website is going to complete its first conversion? Which website will leave an instant impression? Which website has a business plan? Of these websites, which brand will be remembered? Maybe the first website was at …
There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for specialists, in the United States, there remains resistance. With the pending vote by the US Senate on H.R. 620, the amendment to the ADA passed by the House to change accessibility laws, I’ve been asked repeatedly whether a website should be accessible. Nearly every website usability audit or web design client I …