• Conversions and Persuasive Design,  Usability,  Website Planning

    Human Behavior & Performance Data: Lessons from Trees

    A field with trees and green grass.

    In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its data to study its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller and expanded its roots deeper into…

  • Conversions and Persuasive Design,  Hochman Consultants,  Usability,  Website Planning

    Is Your Website Rocking It?

    Woman jumping into the air wearing blue jeans with holes in the knees.

    Websites and a good pair of blue jeans have something in common. Unless we ask for validation, we aren’t really sure if either looks good. We may love how we look in tight jeans or straight leg or shredded knees jeans but have no idea if the cut is flattering or is the right choice for a date or meeting someone for the first time. The same is true for owning a website. We may love the design and think our web designer made choices that are in our best interests, but the truth is that unless your website is designed, built and tested by a professional with years of experience and skills out the wazoo, you have no valid…

  • Accessibility,  Podcasts

    Kim Krause Berg and Matt Bailey – Accessibility Podcast

    Several years ago Matt Bailey was contracted by the state of Pennsylvania as part of a massive effort by then Governor Rendell to update every state website to meet Section 508 accessibility standards. I was brought in by Matt to perform a layer of usability testing, and assist with accessibility. I met Matt many years before that while we were both SEO’s. He is known all over the world as a speaker, writer and trainer on internet marketing, SEO, and accessibility. Having been interviewed by him before, Matt noticed that I have been writing more about the rise in ADA lawsuits and related accessibility topics. We caught up again to discuss accessibility, inclusive design and the importance of making sure…

  • From Kim,  Hochman Consultants

    Hochman Consultants Hires Kim Krause Berg (Press Release)

    FOR IMMEDIATE RELEASE Cheshire, CT April 15 (Press Release) – Search marketing agency, Hochman Consultants, announces the addition of Consultant, Kim Krause Berg, owner of Creative Vision Web Consulting, LLC, of Quakertown, PA, to its digital marketing and web site development team. Kim Krause Berg is a website usability and accessibility consultant specializing in website testing, meeting website ADA legal compliance and standards, usability and conversions website audits and business requirements support. Her career spans over twenty years and includes search engine marketing, online community management, software QA testing, speaking and training. “Joining Hochman Consultants as a Consultant is the perfect opportunity for me to assist individuals, startups and small to medium businesses that want a well built, competitive, standards…