Woman lying face down on a long table.
Writings by Kim Krause Berg

The User Is Out There

There’s nothing quite like the perfect website.  Search engines honor it with high rank and it performs exquisitely on demand for everyone who visits it. In fact, your website exceeds your wildest expectations.  Should someone even hint that it might benefit from a check-up such as a website usability site audit, mobile testing or worse, user testing, you shake your head in disbelief that anyone could be so cruel to suggest such a terrible idea.  Your web pages are perfection. So how do you respond to that pesky person who insults you by recommending that your website be tested or audited?  Here …
The truth about owning a website is hidden from advertising campaigns and companies that promise cheap and easy site ownership. If you want to know what owning a website really means, read on. Websites Are Not Easy to Build The most common myth about websites is that they are easy to make.  This has never been true.  Even during the days of WYSIWYG software like FrontPage, and today’s newer versions of cut and paste design, the risk is sloppy code. Unless you know what HTML5, PHP, JavaScript, CSS3 and programming languages are, you will never know if the code used for your …
With the April 21, 2015 deadline approaching, Google is attempting to reach website owners and Internet marketers are scrambling to help their clients. However, unless marketers understand how to build and test web pages and software applications that run on all platforms and devices, all they can do is send warnings about sudden drops in rank and search engine traffic. Google's mobile test is not user testing, nor is it going to determine if web pages are user friendly on every digital device.  Websites built with old HTML are not designed for Responsive smaller screen layouts.  Pages with large images, parallax designs …