• From Kim,  Hochman Consultants

    Kim Krause Berg Joins Hochman Consultants

    Read Full Press Release Search marketing agency, Hochman Consultants, announces the addition of Consultant, Kim Krause Berg, owner of Creative Vision Web Consulting, LLC, of Quakertown, PA, to its digital marketing and web site development team. Kim Krause Berg is a website usability and accessibility consultant specializing in website testing, meeting website ADA legal compliance and standards, usability and conversions website audits and business requirements support. Her career spans over twenty years and includes search engine marketing, online community management, software QA testing, speaking and training. Senior Consultant, Jonathan Hochman, describes the addition to his staff as a positive step for clients expecting expert support or wishing to explore new growth opportunities for their online business. “Kim’s vision has long…

  • Accessibility

    The Rise in Website Accessibility Lawsuits – Should You Be Concerned About Your Website?

    In the U.S., apart from federal, state, and local government websites which must meet Section 508 regulations, there are no enforceable ADA legal standards to follow for website accessibility. However, just because there is no straightforward set of legal requirements for website accessibility does not mean that your business will not be presented with a lawsuit. This has understandably raised alarm. Fortunately, there are standards in place that unifies development and allows the world to use web-based solutions with universally accepted protocols. We know these standards as the World Wide Web Consortium, or W3C. Accessibility guidelines are known as WCAG. As of 2018, we are at version 2.1. (Both WCAG and Section 508 guidelines were updated in 2018.) In the U.S.A.,…

  • Accessibility

    The Promising Goal of Universal Digital Accessibility

    Hands with fingers touching.

    I have struggled to pinpoint the pivotal moment when I became passionate about website usability and accessibility. It wasn’t my path. The company I worked for in the year 2000 was a hot internet sensation in its day, churning out hundreds of websites in various verticals.  Its stock prices hovered at $300 a share. Employees literally lined aisles and walls and were packed into several floors like sardines hooked up to desktop computers set up on shelves with barely enough elbow room between each person. I was lucky enough to be in a department where the user interface engineers had mammoth size monitors and actual desks to work at. The only other woman was from Russia and a JAVA developer,…

  • Conversions and Persuasive Design,  Usability,  Web Design

    Discover Your Website Performance Pain Points

    If you rely on tools to test your website or application, you may never find what confused your users. Automated tools can show where problems are found within the code. Tools can look for specific pages and provide insights into how long users remain on a page and where they go next. However, they don’t have any idea why humans make the choices they do. SEO tools, page speed tools, mobile emulation software, and accessibility testing tools are not programmed to know what to do on a bad day when the car breaks down on the way to work and the driver must search for a local automotive service business. If you’re the owner of an automotive service station website, you need…