The purpose of a website usability and conversions site audit is to verify and provide proof that your website is ready to meet your business and website requirements, customer expectations and universal internet guidelines and standards for websites.
The findings found in your audit serve two purposes. The first is that your usability specialist acts as an advocate for your web site visitors. Secondly, the content provided supports web development teams, project management, and business stakeholders through discovery and testing. The results aid with decision making, marketing, design improvements and exploring new opportunities for improvement.
Whether the information is gathered from conducting tasks, heuristics checks, functional testing, or applying testing tools, analytics or competitive analysis, the focus is the performance of your website from the perspective of the user experience.
When Should My Website Be Reviewed?
While testing should be conducted during the development stage, the fact is that many websites are not evaluated fully until after they are launched. This presents a potential danger to the brand if something isn’t working properly.
Meeting standards for user interface design, mobile applications and internet software is an ongoing challenge. Browsers and operating systems change quickly, as do mobile devices. Not only that, accessibility laws and guidelines are not the same in all countries, which is a consideration for companies with a global target market. With so much to know and stay on top of, your best bet is making sure all your bases are covered. Your site audit validates and confirms the status of your website, giving you peace of mind.
Custom Website Audits Guide Decisions
The findings found in your site audit or website review support web development teams, project management, and business stakeholders through discovery and testing.
Test results aid with decision making, marketing, design improvements and exploring new opportunities for improvement.
For user experience and persuasive design, there are several thousand user interface design heuristics. Every web page visitor arriving from search engines, or a link, to use your web site expects to understand how to use your website.
In fact, you have 5 seconds to convince them to stay.
It takes a trained usability detective to uncover the reasons for page abandonment or why sales funnels aren’t meeting your expectations. Persuasive conversions design is driven by the neurosciences and human computer behavior research. Pay per click landing pages are not magical revenue gift givers unless the page advances visitors to specific tasks without confusing them.
Search engines reward mobile design. Universal accessibility improvements are your competitive advantage.
Additional details are described in What Does a Usability Audit Look Like?
Proposals are always free.