Unlike offline promotion channels, Internet marketing opens up exceptional opportunities that allow you to accurately assess the impact of any tool, analyze how visitors interact with a website or landing page, and draw conclusions about how to better establish interactions with potential customers. We’ve already talked about how to measure the effectiveness of online marketing.
Analytics for web resources and mobile applications helps to determine which channels are the most cost-effective, which groups of users demonstrate activity and loyalty to the brand.
The main advantages of Internet marketing:
- Round-the-clock operation of online business. If all processes are automated, the client will be able to place an order at any time of the day, the entrepreneur will not need to worry about overtime payments to his employees;
- individual approach to advertising. It becomes possible to make offers that accurately reflect the interests of potential customers;
- the prospect of establishing long-term interaction with customers. With the help of various techniques (remarketing, email newsletters) it is possible to keep the attention of your customers.
In addition, Internet marketing technologies have the potential for promotion in certain regions, allow you to reduce the cost of production in general by reducing the cost of offline sales.