Expert Usability Testing, Accessibility, Mobile and Conversions Site Audits, SEO & Web Design Services
“A Singular Resource”
Kim Krause Berg has been working with every type of website, from startup, non-profit, blogger, business, local Bucks County website design to enterprise level, corporate business and e-commerce, around the world since 1995. Cross trained in software usability and functional testing, user experience, accessibility and organic search engine optimization, her background is extensive and her usability testing and conversions site audits are intensive. Whether she is speaking at conferences, or publishing articles, she is known for her wealth of knowledge, holistic methodology and passion for usability and accessibility.
Customized, Confidential Site Audits Focused on Increasing Conversions
Creative Vision Web Consulting web site audits are never cookie-cutter, template based, piles of numbers and mysterious data. Every site audit is a custom designed process that begins and ends with your business requirements and goals. From manual testing, organic SEO, sketches, mock-ups and information architecture mapping, to accessibility testing and human behavior research, if your web project needs help, solutions are found.
“Truly a Gift to the Usability, Accessibility and Search Industries”
“Recently, one of our web design clients expressed concerns about increasing their website accessibility due to lawsuits that are becoming more prevalent in their industry. What a relief it was to have Kim to turn to for an in-depth accessibility audit. Kim provides something unusual in my estimation. Because of her broad experience in the web industry, excellent ability to communicate, educate and the depth with which she approaches her work and life she really stands out to me as a singular resource.” — Fat Eyes Web Design
“The entire industry (especially as Google has evolved in recent years) understands and is vocalizing the importance of the ideas Kim Krause Berg has been trying to present for almost two decades, but they are still behind the curve when it comes to actually bothering put what they are preaching into practice. You simply MUST find someone who understands the whole-istic approach.” — S.T.
Usability Site Audits and Website Testing
Site audits by Kim Krause Berg help you to:
- Understand if your website meets your visitors’ real world expectations.
- Meet standards for search engines, accessibility, mobile devices, browsers.
- Know for sure if visitors can successfully complete tasks.
- Discover functional defects.
- Meet today’s technical requirements.
- Find new revenue opportunities.
- Meet accessibility legal and ethical requirements.
- Support SEO strategies.
- Analyze your website information architecture.
- Research target market user behavior.
- Test software applications by outside resource.
- Pass mobile design requirements.
- Find performance issues.
Kim was featured in “How To Increase Homepage Conversions: 23 CRO Experts Weigh In“
“A homepage answers questions. It walks up to complete strangers in the hopes of having a conversation. I watch how people interact and try to emulate how we do that. We share information with people we trust, so design for credibility. We like to feel welcome, so address visitors by identifying them and showing them something you know they want to see. We respond to action, so give your visitors something to do (buy, shop, read, follow, sign up, subscribe, order, find, explore, try, contact, watch demo, share, download, etc.) We have feelings, desires, needs, short memories or poor eyesight, so choose colors, words, images and layout that portray empathy and acknowledge the human being who has arrived.”
Kim Krause Berg spoke on accessibility and marketing recently.
Accessibility for an answer engine world: for whom and in what environments?Kim Krause Berg: The way we view accessibility is outdated. We tend to think that it’s for blind or deaf who needed assistive technology like JAWS. But that is dated – 15 years old. Today, we refer to it as assistive and inclusive. Accessibility includes billions of people around the world, beginning with sight impaired, but also people who forget their glasses… but it’s also the mental or emotional state. If you are using assistive technology through voice, maybe you are upset? Or intoxicated? Or medicated? Or simply easily distracted by the zippy sliders, pop-ups and other intrusive things that sites throw at us. The full video with transcript for Semantic HTML5, Information Architecture and Accessibility is available now. SEO is AEO Kim Krause Berg was invited to replace a panel member recently at SEMRush’s webinar teaching series. The talk is available on YouTube and also transcribed for reading.
When projects require a team approach, her remote experts are hand picked and highly skilled in their respective field and matched to your specific project. They provide SEO, programming, site migration, logo design and various technical support.