Expert Usability Testing, Accessibility, Mobile and Conversions Site Audits, SEO & Web Design Services
Left as a choice, companies routinely leave usability standards and accessibility compliance out of their development cycles because they:
- Often do not have trained employees.
- Don’t understand their target market.
- Feel it is too expensive or it drags out the timeline
- Are simply unaware of the various needs of their users.
This may no longer be an option.
Will your company face an ADA accessibility website lawsuit?
Is your website designed to outrank, outperform, and outsell your competitors?
Universal, inclusive, responsive. Data driven. This is today’s web design.
“A Singular Resource”
Located an hour northwest of Philadelphia in historic Bucks County, Kim Krause Berg has been working with every type of website, from startup, non-profit, blogger, business, local to enterprise level, corporate business and e-commerce, around the world since 1995.
Cross trained in software usability and functional testing, user experience, accessibility and organic search engine optimization, her background is extensive and her usability testing and conversions site audits are intensive.
Customized, Confidential Site Audits
Focused on Increasing Web Page Conversions
Every site audit is a custom designed process that begins and ends with your business requirements and goals. From manual testing, organic SEO, sketches, mock-ups and information architecture mapping, to accessibility testing and human behavior research, if your web project needs help, solutions are found.
Usability Site Audits and Website Testing
Site audits by Kim Krause Berg help you to:
- Understand if your website meets your visitors’ real world expectations.
- Meet standards for search engines, accessibility, mobile devices, browsers.
- Know for sure if visitors can successfully complete tasks.
- Discover functional defects.
- Meet today’s technical requirements.
- Find new revenue opportunities.
- Meet accessibility legal and ethical requirements.
- Support SEO strategies.
- Analyze your website information architecture.
- Research target market user behavior.
- Test software applications by outside resource.
- Pass mobile design requirements.
- Find performance issues.
“Truly a Gift to the Usability, Accessibility and Search Industries”
“Recently, one of our web design clients expressed concerns about increasing their website accessibility due to lawsuits that are becoming more prevalent in their industry. What a relief it was to have Kim to turn to for an in-depth accessibility audit. Kim provides something unusual in my estimation. Because of her broad experience in the web industry, excellent ability to communicate, educate and the depth with which she approaches her work and life she really stands out to me as a singular resource.” — Fat Eyes Web Design
“The entire industry (especially as Google has evolved in recent years) understands and is vocalizing the importance of the ideas Kim Krause Berg has been trying to present for almost two decades, but they are still behind the curve when it comes to actually bothering put what they are preaching into practice. You simply MUST find someone who understands the whole-istic approach.” — S.T.
Search Engine Journal welcomes Kim Krause Berg to its writing staff.
Her debut article is an extensively researched piece on website accessibility law, called Website Accessibility & the Law: Why Your Website Must Be Compliant
“A homepage answers questions. It walks up to complete strangers in the hopes of having a conversation. I watch how people interact and try to emulate how we do that. We share information with people we trust, so design for credibility. We like to feel welcome, so address visitors by identifying them and showing them something you know they want to see.
We respond to action, so give your visitors something to do (buy, shop, read, follow, sign up, subscribe, order, find, explore, try, contact, watch demo, share, download, etc.) We have feelings, desires, needs, short memories or poor eyesight, so choose colors, words, images and layout that portray empathy and acknowledge the human being who has arrived.”
Kim Krause Berg spoke on accessibility and marketing for the #SEOisAEO video series.
Accessibility for an answer engine world: for whom and in what environments?
Kim Krause Berg:“The way we view accessibility is outdated. We tend to think that it’s for blind or deaf who needed assistive technology like JAWS. But that is dated – 15 years old. Today, we refer to it as assistive and inclusive. Accessibility includes billions of people around the world, beginning with sight impaired, but also people who forget their glasses… but it’s also the mental or emotional state. If you are using assistive technology through voice, maybe you are upset? Or intoxicated? Or medicated? Or simply easily distracted by the zippy sliders, pop-ups and other intrusive things that sites throw at us.”
Latest Blog Posts
Whether she is speaking at conferences, or publishing articles, she is known for her wealth of knowledge, holistic methodology and passion for usability and accessibility.
When projects require a team approach, her remote experts are hand picked and highly skilled in their respective field and matched to your specific project. They provide SEO, programming, site migration, logo design and various technical support.