• Accessibility,  Blog,  Conversions and Persuasive Design,  Usability

    Recent Articles by Kim Krause Berg on Usability, Conversions and Accessibility

    Web Design Ideas to Make a Great First Impression Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? How To Increase Website Conversions What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results you expect?  Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and…

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    Blog,  Usability

    Rebranding Usability Creates Confusion and Hiring Unskilled UX/UCD Staff

    Companies hiring usability employees are not hiring skilled workers trained in all the skills necessary to perform the job properly. In fact, the industry itself has fractured into pieces. Some companies have taken advantage of this fracturing and segmenting of skills by rebranding the work and selling it as if it is something brand new, when it is not. Unless management level employees know the difference between practical skills, methodologies and the long list of skills and knowledge necessary for usability and user centered design, they end up hiring someone with one tiny area of experience such as the ability to create mockups in Photoshop. The role that usability plays in any software application or web site affects both the front…

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    Blog,  Internet Marketing,  Usability,  Website Planning

    What Does It Mean to Have a Website?

    For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog but once the content is on the website, they believe the job is finished. A company considering hiring web design help knows the ins and outs of website design and marketing and more importantly, have skilled staff trained to know…

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    Blog,  Tips,  Usability,  Website Planning

    How Much Does It Cost To Have a Website?

    More people want their own website today than ever before.  The first question they ask is “How much does it cost to have a website?”  It depends on the type of website, who it is for and whether or not you want it built properly. The Education of a Website Owner I’ve never met a prospective client who understands what it means to create, own, promote and maintain a website. A Typical Meeting When I meet with someone interested in starting a website, it soon becomes clear they have no idea what they are asking for.  Here is an example of a typical conversation: Me – “What kind of website do you want?” They – “I want to sell my products…