Category: Blog

Website Accessibility Design Does Not Disregard This Human

Website Accessibility Design Does Not Disregard This Human

 
Published under: Accessibility, Blog

Web accessibility may sometimes be the road less traveled. The only way we can truly invent technology to provide equal access to the web is to experience being shut off from it. This Person Is Not Welcome This is the pain point from websites developed for a small percentage of humans disguised at perfectly abled. There is no such thing as a limitless human. It makes more sense to meet everyone else on the planet. How do you design to…
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Recent Articles by Kim Krause Berg on Usability, Conversions and Accessibility

 
Published under: Accessibility, Blog, Conversions and Persuasive Design, Usability

Web Design Ideas to Make a Great First Impression Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? How To Increase Website Conversions What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results…
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Rebranding Usability Creates Confusion and Hiring Unskilled UX/UCD Staff

Rebranding Usability Creates Confusion and Hiring Unskilled UX/UCD Staff

 
Published under: Blog, Usability

Companies hiring usability employees are not hiring skilled workers trained in all the skills necessary to perform the job properly. In fact, the industry itself has fractured into pieces. Some companies have taken advantage of this fracturing and segmenting of skills by rebranding the work and selling it as if it is something brand new, when it is not. Unless management level employees know the difference between practical skills, methodologies and the long list of skills and knowledge necessary for…
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What Does It Mean to Have a Website?

What Does It Mean to Have a Website?

 
Published under: Blog, Internet Marketing, Usability, Website Planning

For as many years as I’ve written about website design and marketing topics, and worked on websites from corporate to small startup, the most glaring finding is that website ownership is misunderstood. In fact, I would go so far as to say that some website owners do not want to know what having a website means. For some people, having their own website is like getting a brochure printed up. Others want content such as services, products and a blog…
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