• Blog,  Website Planning

    What Do I Need to Know About Owning a Website?

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What used to be a simple case of learning HTML in 1995 is now an exercise that requires HTML5, CSS3, JavaScript, a database, and PHP. This code has to work in all browsers, all operating systems, and on all computer devices no matter what size the screen is.  If you want an ecommerce website, find the shopping cart that works with your website.  If you want to incorporate a custom software application, call a programmer. If you want your web pages to appear in Google’s mobile device search engine, it has to pass their mobile test.  If you want to rank well in any search engine results, you need to…

  • Forest of trees
    Blog,  Usability

    The Secret Behind Successful User Centered Design

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller…

  • 3 computer devices
    Blog,  Website Planning

    The Man Said He Could Get My Site Ranked Number One

    Have you received a phone call from someone offering to make you a website, promising it will rank in the number one position at Google for $500 or less?  If so, I hope you knew better and didn’t hire them. Advertisements by companies claiming to make websites are everywhere, from Facebook to signs on front yard lawns.  You’ll come across people offering to make websites for $5 an hour and web-based software applications that essentially build a site for you.  In my twenty years of building websites, I have never seen a successful website made that way. In fact, it’s rare to find a web designer who has studied user centered design.  It’s very easy to make a website from…

  • Kim and Cowboy
    Blog,  From Kim

    When The Expert Guru Types Find the Greener Grass

    Have you noticed the changing of the guard in the land of search engine marketing?  The new buzz is over “user intent” and the folks you once followed every day are now buying motor homes, picking up yoga and going off the Web Grid. Some of the pioneers in search engine marketing returned after their hiatus, a bit older and now a dim voice in an  industry teaming with hopefuls who grew up using web stuff many of you invented, tested, and sold off.  I lost track of the relationships, partnerships, friendships and company-ships.  It all feels like we’re swimming in jello. The phone call came in from a friend.  “I need the horses today. Will you be at the…