• Blog,  Usability

    The Secret Behind Successful User Centered Design

    Forest of trees

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In a park anywhere where there are trees is a tree I’ll call Tree. One day Tree thought how nice it might be to check its performance as a tree. So it counted up its branches and leaves to see how many it had. Every season, year after year, Tree tracked its leaves and branches. It learned that during winter when it slept, its branches were bare. In spring, every branch lit up in a burst of color as it flowered and swayed in gentle breezes until each flower became a new leaf. Tree counted its flowers and how many became a leaf. And year after year, Tree grew taller…

  • Blog,  Website Planning

    The Man Said He Could Get My Site Ranked Number One

    3 computer devices

    Have you received a phone call from someone offering to make you a website, promising it will rank in the number one position at Google for $500 or less?  If so, I hope you knew better and didn’t hire them. Advertisements by companies claiming to make websites are everywhere, from Facebook to signs on front yard lawns.  You’ll come across people offering to make websites for $5 an hour and web-based software applications that essentially build a site for you.  In my twenty years of building websites, I have never seen a successful website made that way. In fact, it’s rare to find a web designer who has studied user centered design.  It’s very easy to make a website from…

  • Blog,  From Kim

    When The Expert Guru Types Find the Greener Grass

    Kim and Cowboy

    Have you noticed the changing of the guard in the land of search engine marketing?  The new buzz is over “user intent” and the folks you once followed every day are now buying motor homes, picking up yoga and going off the Web Grid. Some of the pioneers in search engine marketing returned after their hiatus, a bit older and now a dim voice in an  industry teaming with hopefuls who grew up using web stuff many of you invented, tested, and sold off.  I lost track of the relationships, partnerships, friendships and company-ships.  It all feels like we’re swimming in jello. The phone call came in from a friend.  “I need the horses today. Will you be at the…

  • Blog,  Usability

    What Does Usability Mean to Internet Marketers and Software Developers?

    Mobile phone

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When you see an article on usability, what comes to your mind? The answer may depend on what you do. Usability has different meanings to web designers, Internet marketers and software developers. There are various terms shared by online marketers, application developers and user centered web designers that mean different things and each may be applied differently. For example, user personas. I was surprised to meet an SEO at a conference a few years ago who creates user personas for SEO, but the practice of doing it is not the same how I create them for usability clients. Another shared term is accessibility. The way I use the word is…